In order to adjust to the recent SEO switch carried out by Google, the fast-growing online marketing company, SEO Positive, have begun preparations.
(PRWEB UK) 29 March 2012
The recent changes outlined by search engine giant, Google, are set to make it more difficult for over-optimised sites to achieve naturally high rankings. The move is designed to guide more traffic towards sites with good content, rather than to those which concentrate on SEO. In particular, Google is looking to target sites that include too many keywords per page and exchange too many links. In effect, Google is levelling the field between sites with good quality, relevant content and those who achieve their success through a number of authoritative links.
In order to adjust to the recent SEO switch carried out by Google, the fast-growing online marketing company, SEO Positive, have begun preparations to ensure their impressive client portfolio does not suffer from the forthcoming algorithm changes. To ensure the impressive search engine rankings their clients currently enjoy, SEO Positive are to concentrate on continuing to provide appropriate high quality content for their sites, rather than focusing on keyword density.
Ben Austin, Managing Director at the innovative online search company, recognises the importance of the need to respond to Google’s changes quickly and efficiently.
“As a business that focuses on good quality, reasonable SEO techniques, I’m confident we will adapt well to the pending changes implemented by Google”, Ben contemplates. He explains that there are always obstacles to overcome in the SEO industry, but by continuing their original approach to online optimisation, they can remain one step ahead.
“We welcome any challenges that face us, and by acting early and maintaining close contact with our clients, I’m positive we can continue to provide a great service”, claims Ben.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.