Seventy Seven Diamonds – the World’s Largest Shop for Diamond Jewellery Launches All German Language Website

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Due to popular demand and the growing clientele in German speaking areas, Seventy Seven Diamonds have launched an all German language version of the website.

Seventy Seven Diamonds is a unique diamond e-tailor with the world’s largest collection of diamonds online. Seventy Seven Diamonds set out to be at the forefront of the diamond market by being one of the most innovative online diamond companies to sell loose and set diamond jewellery in the UK. Due to popular demand and the growing clientele in German speaking areas, Seventy Seven Diamonds have launched an all German language version of the website.

Whether it’s a 0.30 carat round diamond or 30.0 carat cushion cut stone you are after then look no further than Seventy Seven Diamonds who will source the stone for you in seconds, via direct access to over 70% of the world's finest natural diamonds. By bringing simplicity, clarity, choice and value to the process of buying the highest quality diamonds and bespoke jewellery, their unique search engine offers a wide selection of ethically sourced diamonds, certified by leading international diamond grading organisation such as GIA.

The online boutique boasts a genuine collection of over 200,000 loose diamonds, up to 60% cheaper than High Street without any compromise on quality. Seventy Seven Diamonds produce delicately crafted, high quality engagement, eternity and cocktail rings, earrings, bracelets and necklaces taking design inspiration from a variety of genres from modern designs through to classic and vintage pieces.

For those who wish to examine a selection of diamonds or understand the process of buying a diamond, guidance and advice is on offer to help discover the perfect stone for you. This service is offered via the phone and through live chat where jewellery professionals on the site are on hand to guide you through the process and point out what to look for when buying a diamond. This tailor-made service provides education and advice every step of the way.

The website offers stunning new jewellery collections, unique features such as video clips of all products, including video footage of your chosen engagement ring being worn on a real hand. A section on the site dedicated to the most comprehensive, thorough and detailed diamond education has been created as part of the company’s mission to empower customers with a knowledge that will enable them to buy diamonds and jewellery more assuredly online.

Seventy Seven Diamonds was launched by managing directors Tobias Kormind & Vadim Weinig. Tobias, who has a family background in the diamond business in particular manufacturing, founded the business after he realised that traditional diamond retail was unnecessarily intimidating and complicated.

Tobias says: “Since launching in 2005, we have grown at a rapid pace. We want to offer our customers access to beautiful stones by simplifying the buying process and streamlining the cost. Our customers are smart, they’ve done their homework, and they come to us because they can get a lot more than elsewhere. It’s incredibly rewarding when our customers leave Seventy Seven Diamonds delighted with the quality of what they were able to afford.”

Vadim Weinig, a third generation diamond expert, spent most of his childhood traveling around Africa. It was there his passion grew for diamonds as he learnt to look at rough diamonds. He then moved to Antwerp to study and learn the polishing process. “We are extremely pleased with our success,” added partner, Weinig, “five years ago, buying diamonds online was still a relatively foreign idea but people are now wising up to the transparency and integrity that comes with buying expertly certificated stones, as well as enjoying the ease and convenience of accessing large stocks in only a few clicks. We are proud to be at the forefront of this shift, providing a modern, trustworthy and affordable alternative to the family jeweler around the corner—just with a much bigger shop.”

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Cara Hauptman
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