Jewelry Television Captures Essence of European Style

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Broadcast retail network showcases affordable luxury with new Pascalli Jewelry Collection

We created this luxurious line with a special technology allowing each piece in the collection to look larger than it would versus other items with the same amount of gold.

Jewelry Television® (JTV), the nation’s premier broadcast retailer of jewelry and loose gemstones, has added a new European inspired jewelry collection to its lineup. Pascalli Jewelry, a proprietary collection available exclusively at Jewelry Television and jtv.com, incorporates high-end designer styling and an innovative manufacturing process that provides each design with substantial scale.

Each piece from the Pascalli Jewelry Collection is set in pure 10 karat yellow gold. Made with gemstones that are carefully selected for color, carat and cut, the collection evokes the exotic locales and international travel by which it was inspired.

“This bold collection is inspired by European travel, art, architecture and history,” said Dan Chase, vice president of merchandising at JTV. “We created this luxurious line with a special technology allowing each piece in the collection to look larger than it would versus other items with the same amount of gold.”

Many of the pieces of the Pascalli Jewelry Collection feature gemstones with the briolette cut. This style of cut, made popular by 17th century French gem trader John Baptiste Tavernier, involves brilliant facets that maximize the light from every direction.

“From the gorgeous coastal scenery of Amalfi and breathtaking architectural landmarks of Siena to the brilliant blue waters of Capri and the rich history of Seville, each elegant destination is exemplified by the pieces of this collection and we wanted to bring a taste of that glamour and luxury to our customers at attractive pricepoints for jewelry of such design, in gold,” he said.

To view pieces from the exclusive Pascalli Jewelry Collection, ranging in price from $84.99 to $239.99, please visit http://www.jtv.com.

About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit JTV.com.

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Heather Ripley
FletcherPR
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