Benchmarkportal.com Announces First Ever Study: The Positive Effects of Contact Center Technology on a Company’s Financial Performance

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The first ever in-depth research study which shows the statistical link between technology maturity and performance metrics in contact centers. This 2012 publication breaks new ground in demonstrating how better technology can add to enterprise value. Based on carefully checked data from 143 contact centers in a broad range of industries, this unique research paper will help managers to justify investments in more advanced technology.

We found that a contact center that handles 2 million calls a year could save $707,000 annually by using the right technology to improve an important key performance indicator: First Contact Resolution (FCR).

Every year companies spend millions of dollars on technology in hopes of improving customer satisfaction, their competitive position and their operational performance, while reducing costs. Until now, there has never been a statistically valid research study, with data from companies across a diverse set of vertical industries, that clearly indicates whether a relationship truly exists between more advanced technology and better company performance. This report entitled, "The Impact of Technology on Contact Center Performance," can be found here: http://www.benchmarkportal.com/store/call-center-white-papers/impact-technology-contact-center-performance-bruce-belfiore-john-chat

Bruce L. Belfiore, Senior Research Executive at BenchmarkPortal and co-author of the study states, “The key findings in The Impact of Technology on Contact Center Performance report are that advanced technologies are potent enablers of superior performance. By looking at validated data sets from 143 contact centers, we are able to provide CEO’s and senior executives with evidence that investments in advanced contact center technologies reduce costs and increase the quality of service. For instance, we found that a contact center that handles 2 million calls a year could save $707,000 annually by using the right technology to improve an important key performance indicator: First Contact Resolution (FCR).”

The study did not ask contact center managers for their opinions, feelings, plans or experiences regarding technology. Rather, states John Chatterley, Director of Research, BenchmarkPortal and co-author, “We asked them only for their data - data on their center's technology and data on their center's performance. The team used a Contact Center Maturity Model™, co-developed by Cisco (which sponsored the research) and BenchmarkPortal. The model places technologies into six silos corresponding to the flow and management of contacts from beginning to end: Receive, Recognize, Route, Queue, Resolve and Review. The sophistication and advanced capabilities of technology were analyzed for each silo vs. contact center performance.”

Dr. Natalie L. Petouhoff, also a co-author of the study, said, “While most companies still think of the contact center as a cost center, this study finally proves that adoption of more sophisticated technology results in not only improved customer and customer service agent satisfaction, but also in contact center efficiencies and effectiveness. For executives looking to justify management decisions regarding technology acquisition, they now have scientifically‐supported evidence that satisfying customers and enhancing financial performance are not at odds.”

Using a correlation analysis and t‐tests, the study found that technologies that ensure proper staffing, connection and recognition of inquiries; that promote proper routing, queuing and resolution / escalation of contacts; and that provide reporting and analytics to both agents and management are statistically related to superior performance. The study showed that among the many key performance indicators studied, more advanced technologies provide higher FCR, lower Cost per Call, increased Calls Handled per Agent per Hour and reduced Queue Time.

The full report can be purchased here: http://www.benchmarkportal.com/store/call-center-white-papers/impact-technology-contact-center-performance-bruce-belfiore-john-chat

About BenchmarkPortal
Founded in 1995, BenchmarkPortal is a global leader in the contact center industry providing benchmarking, certification, training, industry reports and consulting. The BenchmarkPortal team of professionals has gained international recognition for its expertise and an innovative approach to best practices for the contact center industry and hosts the world’s largest database of contact center metrics. BenchmarkPortal’s mission is to help contact centers reach peak performance in operational effectiveness and efficiency so that the centers will realize increased levels of agent and customer loyalty while containing costs and building enterprise value. For more information on BenchmarkPortal please call 1-800-214-8929 or visit http://www.benchmarkportal.com.

About Cisco
Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com/.

About Cisco Collaboration
From award-winning IP communications to mobility, customer care, Web conferencing, messaging, enterprise social software, and interoperable telepresence experiences, Cisco brings together network-based, integrated collaboration solutions based on open standards. These solutions offered across on-premises, cloud-based or virtualized platforms, as well as services from Cisco and our partners, are designed to help promote business growth, innovation and productivity. They are also designed to help accelerate team performance, protect investments, and simplify the process of finding the right people and information. Information about Cisco Collaboration can be found at http://www.cisco.com/go/collaboration.

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