Orkin’s Pest Project Puts a New Spin on Pests

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Orkin's new learning center finds the balance between pests and people

Orkin, the Atlanta-based pest control leader just released a new learning center feature on its website at pestproject.orkin.com. The Pest Project is a parallax site that’s unlike anything else in the pest control industry. It explores the roles pests play in the world and helps educate people on the positive and negative ways they affect us — in a rich and engaging way.

"The Orkin Pest Project takes our learning center to a whole new level of education and entertainment by providing a dynamic presentation of insect information," said Rob Crigler, vice president of global digital strategy and integrated marketing for Orkin. “We’re excited to provide this resource to our consumers and look forward to the dialog it will create.”

The site was developed by THINK Interactive and utilizes parallax scrolling to provide a visually compelling, educational experience. With more than 40 featured insects and 12 specific areas of investigation, the Orkin Pest Project is the most innovative source of insect and pest information Orkin has produced to date.

"Orkin's Pest Project is a fantastic example of how companies can use the web in new and interesting ways to educate and inform consumers," said William duPont, Co-owner of THINK Interactive. “We believe this site is something our client — and our staff — can be proud of.”
The Orkin Pest Project site launched on March 6, 2012 at http://pestproject.orkin.com.

About Orkin, LLC
Founded in 1901, Atlanta-based Orkin is an industry leader in essential pest control services and protection against termite damage, rodents and insects in the United States, Canada, Europe, Central America, the Middle East, the Caribbean, Asia, the Mediterranean and Africa. With more than 400 locations, Orkin’s almost 8,000 employees serve approximately 1.7 million customers. The company serves homeowners and numerous industries, including food and beverage processing, foodservice, hospitality, healthcare, retail, warehousing, property/facilities management, schools and institutions. Orkin is proud to be recognized by the National Pest Management Association as a QualityPro and GreenPro-certified company, addressing not only our customer’s pest control needs, but also their concern for protecting the environment. Learn more about Orkin at http://orkin.com. Orkin is a wholly-owned subsidiary of Rollins Inc. (NYSE: ROL).

About THINK Interactive
THINK Interactive has helped brands create business value through digital channels since 1994. A private company based in Atlanta Georgia, THINK combines a long history of providing digitally focused services with leading capabilities around new platforms and new channels to support clients as they launch new products and introduce offerings to the new social marketplace. THINK provides a full suite of digital services from strategy and experience development to social and media. THINK continues to cultivate our knowledge and delivery capabilities around data driven marketing and full ecosystem support. Visit http://www.thinkinc.com for more information.

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