DefySupply Takes Patio Furniture Customization to Next Level

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In anticipation of their 4-year anniversary, home furniture e-retailer has just announced that their entire patio furniture collection can now be customized. By giving their customers the option to change both the rattan color, and seat cushion color, the site has clearly "upped the ante" in the market. has upped the ante once again when it comes to furniture customization.

The company has long since given customers the option to customize their sofas and sectional sofas, but never patio furniture. That has now changed and their timing couldn't be better with spring knocking on the their virtual doorsteps.

Effective March 30th, the site's entire selection of nearly 500 patio sets will have the unique ability to be fully customized. With this advancement, DefySupply expects to gain even more market share in the outdoor furniture industry.

As explained by their Founder & CEO Brent Gensler: "It has become very clear to us that people want customized solutions for their home. We have had tremendous success by providing this ability to our sofas and sectionals, so why not patio furniture? We're thrilled about this capability and it further demonstrates the value of the supply chain we have created.”

Whether a visitor is looking for a chaise lounge, outdoor sofa set or dining set, they can now choose exactly what color of rattan they prefer as well as the color of the seat cushions. The company believes this, coupled with their unmatched low prices, will give them an edge over more traditional avenues.

The company prides itself on offering highly competitive prices, unmatched selection, 24/7 support and free shipping. By expanding their customized options, they expect to further gain an advantage over the competition.

Gensler continues “When we look at our competitors, we are shocked by the lack of customized options available in the outdoor space. Frankly, we feel this is something that is long overdue.”

About: Minneapolis-based Defy Supply is a Web-based company that has re-invented the traditional furniture model. By eliminating all middle-men inherent in the industry, they are able to offer an unmatched selection at highly competitive prices. To learn more about DefySupply, its products or mission, please visit

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