Sturgis Buffalo Chip Helps Educate High School Students With Custom Motorcycle Build Program.

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Sturgis South Dakota high school students build a custom Harley-Davidson® motorcycle as part of the educational, Buffalo Chip Challenge program. Completed bike to be featured in the nationally published August 2012 issue of American Iron Magazine.

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“The goal is to provide local students in Sturgis a real world edge when entering the American work force,” said Rod Woodruff, President of the Sturgis Buffalo Chip.

The Sturgis Buffalo Chip® camping resort and entertainment complex located in Sturgis, South Dakota, developed the Buffalo Chip Challenge™ custom bike build program in 2009 as a platform to educate the next generation of motorcycle engineers and technicians via hands on experience. Students of Sturgis Brown High School in Sturgis, SD are at the midway point of turning a stock Harley-Davison® motorcycle, donated by Black Hills Harley-Davidson, into a one of a kind custom machine. The completed Buffalo Chip Challenge™ bike will be auctioned off at the Legends Ride® charity event held during the 2012 Sturgis Motorcycle Rally. See bike images and get more information at

Motorcycle industry veteran Keith Terry of Terry Components and lead instructor for the Buffalo Chip Challenge build will give Sturgis high school students a unique real world technical experience by customizing the stock motorcycle with leading industry custom parts and accessories. The bike will showcase current industry styling trends and latest performance aspects, conceptualized to include a frame-mounted fairing, large-scale front wheel, high output sound system and a host of quality parts and unique accessories.

“The goal is to provide local students of Brown High School in Sturgis a real world edge when entering the American work force,” said Rod Woodruff, President of the Sturgis Buffalo Chip. “Students will gain first hand technical knowledge that can translate into a career in the motorcycle industry. The Sturgis Buffalo Chip Challenge is the ideal program for the next generation of innovators to develop their skills.”

A significant effort in the initial phase of the build was to create new geometry to the front end of the motorcycle in order to accommodate a 23” custom wheel from RC Components complemented with Avon tires. Nick Cramer from Dakota V-Twin will be assisting Keith Terry and the students modify the bike with custom components from industry leading brands such as Black Widow Cams, Corbin Seats, Dakota Digital, Inc., Dimension Custom Paint & Body, Hawg Halters, Inc., Hawg Wired, Inc., K & G Cycle, LLC, Klock Werks Kustom Cycles, Legend Air Suspensions, RC Components, Sinister Industries, Thunder Cycle Design, Inc. and Jacob Van Kampen.

“The Buffalo Chip Challenge program is an avenue to enhance a student’s skill sets, confidence and abilities in a high school setting,” says Keith Terry of Terry Components. “Students are using design, geometry and architecture skills to customize the stock Harley-Davidson motorcycle. It is wonderful for the Sturgis students to use lessons from the classroom in a practical hands-on manner to create a custom motorcycle from the ground up. This is real word teaching that will stick with them through life.”

The Sturgis Buffalo Chip® is proud to champion the Buffalo Chip Challenge™ and provide local students in Sturgis with the skills they need to become great technicians in the South Dakota and American workforce. The finished Buffalo Chip Challenge™ motorcycle will be featured in the August 2012 issue of American Iron Magazine and will be auctioned off during the 2012 Sturgis Rally in support of the 5th annual Legends Ride, which has already given more than $200,000 to local Black Hills charities.

The public is invited to follow the Buffalo Chip Challenge build at, where pictures and video of the Buffalo Chip Challenge are published, or to get more information and make reservations for the Legends Ride by visiting or calling (605) 347 9000.

About The Sturgis Buffalo Chip-
Sturgis Buffalo Chip 2012 will take place August 3 – August 11. In 2012, “Motorcycling’s Largest Music Festival" and the Sturgis Rally’s cornerstone event will celebrate its 31st consecutive annual concert series. Since 1982, the Sturgis Buffalo Chip has provided unforgettable live music experiences for fans from around the world. The Sturgis Buffalo Chip attracts dozens of bands, including the music industry's hottest stars, emerging talent and local favorites and hosts a diverse selection of food and beverage vendors, marketplaces and interactive exhibits set on 560 acres three miles outside of Sturgis, creating a festival experience like no other. More details are available at

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Chris McGee
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