Digital Marketing Agency FRWD Partners with Connectivity Consulting, Kicks off CFO Search

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Sherri Schaefer of Connectivity Consulting joins FRWD to oversee FRWD financial operations and CFO recruiting and onboarding

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We build client capabilities through measured investments in digital assets and advertising,

FRWD (, a uniquely comprehensive digital marketing agency, today announced a partnership with Sherri Schaefer, founder and CEO of Connectivity Consulting ( Schaefer brings more than 23 years of finance experience to FRWD’s leadership team, including various roles at General Mills. She will lead teams dedicated to implementing business and financial process improvements and automation and recruiting and onboarding a chief financial officer.

During her 23years at General Mills, Schaefer worked as a senior financial manager across supply chain, sales, marketing and IT divisions. She founded Connectivity Consulting to offer businesses excellence in financial planning, process design and implementation. At FRWD, Schaefer will help the agency clearly report the business impact of digital investments in media, technology and other resources.

“We build client capabilities through measured investments in digital assets and advertising,” said John Grudnowski, FRWD founder and CEO. “Approaching the end of our third year, we now serve more than 20 clients including nine in the Fortune 1000. We’ve also completed or are completing three acquisitions. As we grow, we continue to invest in service and technology to better serve the collective mission with our clients.

In addition to her role overseeing financial processes and implementation, Sherri will also lead the search for FRWD’s first full-time CFO. That search will begin in the next week. For more details on the CFO role, please visit in coming days.

“As with many fast growing organizations, I see tremendous work being completed at FRWD but at a pace where systems and automation will eventually be required,” said Schaefer. “I’ll help add the financial and operational rigor and structure needed to support their innovative work.”

About FRWD:
FRWD is a unique digital marketing agency that takes a more comprehensive approach to helping companies make the best digital marketing investments. Not only does FRWD combine top media talent with today’s best technology tools and platforms to ensure accountability and success; the agency also develops strategy and acquires talent for clients to create sustainable campaigns and drive continual improvement. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is based in Minneapolis. Learn more at or follow FRWD on Twitter (@followFRWD).

About Connectivity Consulting:
Connectivity Consulting connects the dots between Finance & Operations, partnering with organizations as Finance & Operations Strategists to improve profits and business objectives within supply chain, IT, sales and marketing. Learn more at

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Addie Reed
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