Renowned Innovation Expert and Author Helps Product Leaders Master Disruption

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PIPELINE 2012, the third annual virtual conference on product development, kicks off May 10

On May 10, in the opening keynote at PIPELINE 2012,, innovation expert and co-author of The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators (2011), Jeff Dyer, Ph.D., will presents a core set of “discovery skills” – the Innovator’s DNA® – that distinguish “innovative entrepreneurs and executives” from non-innovators. Based on eight years of research into the world’s best innovators, including Apple, Google, Skype and Virgin Group, he will outline how these skills can shape breakthrough creativity.

PIPELINE 2012, a one-day, cross-industry conference focused on innovation, will bring together hundreds of product development leaders from across the globe for inspiration and strategy.

“As we interviewed thousands of leading CEOs, game-changers and inventors, we learned creative thought is more than meets the eye. No one is locked in - we can enhance our own ability to innovate by changing our behaviors,” said Dyer. “At PIPELINE 2012, I look forward to telling the audience what we learned through our research so that they can apply it directly to their work to become more creative problem solvers. But, it’s more than that – PIPELINE is comprised of attendees who are out there innovating every day for their companies. I look forward to their questions and comments.”

PIPELINE 2012, hosted by Planview in conjunction with leading innovation firms Kalypso, the Product Development and Management Association (PDMA), IBM, SmartOrg, five i’s and Pure Insight, is focused on inspiring product developers and discussing the strategies that support innovation. The free-to-attend virtual event will highlight strategies for speeding time to market, strengthening brand position and driving market share. The virtual conference will enable attendees to interact with speakers; network with other product developers; browse a virtual and interactive exhibition hall; and learn best practices that they can apply immediately in their organizations – all from the convenience of their offices.

“We are excited to bring Dr. Dyer to product leaders attending PIPELINE 2012. A renowned expert and scholar in the field, he’s researched first-hand breakthrough companies and individuals,” said Patrick Tickle, executive vice president of products, Planview. “Innovation is changing the world. The more we can advance innovation, the more we can break free from industry paradigms to solve problems and energize markets. Dr. Dyer is a great way to kick-off the PIPELINE 2012 program.”

To register and receive updates with the latest on PIPELINE 2012 speakers and topics, visit and follow us @PIPELINE_2012 on Twitter.

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Darryl Frost
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