Cambridge, MA (PRWEB) March 29, 2012
ChoiceStream, a leading innovator in targeted advertising and marketing solutions, today announced its hosting an interactive workshop, “Active Audience Targeting Using Embedded Poll Creative to Find Hard-to-Qualify Audiences,” at ad:tech San Francisco, being held April 3-4, 2012 at Moscone Center West.
WHAT: ChoiceStream Sponsored Workshop: “Active Audience Targeting Using Embedded Poll Creative to Find Hard-to-Qualify Audiences.”
Identifying the right audience to target your advertising spend, isn’t always easy. During the session, ChoiceStream and attendees will explore new ways to reach consumers that share a common attitude or specific trait that isn’t easily identified in data or commercially available audience segments. ChoiceStream, along with their partner Hill Holliday, will speak about how Embedded Poll Creative has helped brands target custom-assembled “active” audiences that share the right attitude for optimized ad response. The discussion will also include examples of brands that have as much as doubled their consumer engagement.
WHEN: Tuesday, April 3, 12:00 p.m. - 1:00 p.m. PDT
WHERE: ad:tech San Francisco, Moscone Center West
WHO: The session will be led by Eric Bosco, COO ChoiceStream, Bill Guild, Director Product Management ChoiceStream, and Jenna Umbrianna, Platform Media Lead at Hill Holliday.
ChoiceStream invites advertisers and brand marketers who are interested in driving real marketing results for their clients, as well as their own brands to attend this interactive workshop.
About ChoiceStream, Inc.
ChoiceStream provides personalized marketing and advertising solutions that are proven to increase revenue and customer engagement for today’s leading brands. For more than ten years, companies like AT&T, Zappos, Tesco, Ticketmaster and MTV have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisement, email promotion and product recommendation. For more information, visit http://www.choicestream.com or @ChoiceStream.