William Pitt Sotheby’s International Realty Partners with PlanOmatic to Enhance Web Presentations with Innovative Interactive Features

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Connecticut’s premier residential real estate firm, William Pitt Sotheby’s International Realty recently entered into a strategic partnership with PlanOmatic, a leading provider of innovative marketing tools featuring interactive floor plans and virtual home tours with high quality professional imagery.

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With unmatched quality and precision detail, these are custom solutions designed to showcase our listings with a competitive edge while enhancing the prominence of our brand.

Connecticut’s premier residential real estate firm, William Pitt Sotheby’s International Realty recently entered into a strategic partnership with PlanOmatic, a leading provider of innovative marketing tools featuring interactive floor plans and virtual home tours with high quality professional imagery.

The agreement makes PlanOmatic’s enhanced online listing content available to the more than 1,000 real estate professionals of William Pitt Sotheby’s International Realty and partner firms Julia B. Fee Sotheby’s International Realty and Litchfield Hills Sotheby’s International Realty, serving the real estate markets of Connecticut and Westchester County, New York.

It also positions PlanOmatic as a recommended vendor for the Luxury Marketing Program of William Pitt Sotheby’s International Realty, a program designed exclusively for high-end listings. In addition, PlanOmatic will serve as a preferred vendor for all other William Pitt Sotheby’s International Realty listings, resulting in exclusive pricing and services for the firm.

“We’re extremely pleased to provide our agents with the valuable benefits of PlanOmatic products,” said Vincent Socci, Director of Marketing at William Pitt Sotheby’s International Realty. “With unmatched quality and precision detail, these are custom solutions designed to showcase our listings with a competitive edge while enhancing the prominence of our brand.”

Going well beyond the experience offered by standard imagery, PlanOmatic products bring listings to life with professionally crafted virtual home tours utilizing high quality photography. The full-service solutions also include floor plans generated on site and drafted to scale. Interactive features allow the consumer to view photos of specific rooms in relation to the floor plan, and also provide drag-and-drop furniture placement, a helpful tool that creates a virtual staging of furniture.

Optimized for both desktop and mobile platforms, the home tours and floor plans are accessible directly from the property listing page on the William Pitt Sotheby’s International Realty website, williampitt.com. YouTube syndication is another feature that dramatically increases SEO results.

“Today’s online real estate marketplace is increasingly sophisticated, with buyers seeking detailed property information in an effective interactive experience,” said Aaron Rose, VP of Corporate Accounts at PlanOmatic. “Our products deliver exactly what sellers need and buyers want.”

“We’ve been receiving very positive feedback from the agents at William Pitt Sotheby’s International Realty throughout the time we’ve worked with the firm,” adds Mr. Rose. “In the real estate industry, William Pitt Sotheby’s International Realty is synonymous with luxury and quality. We’re proud and excited to have them on board as the latest addition to our distinguished family of corporate partnerships.”

Founded in 1949, William Pitt Sotheby’s International Realty manages a $2.5-billion-plus portfolio with more than 1,000 sales associates in over 30 brokerages spanning Connecticut and Westchester County, New York. William Pitt Sotheby’s International Realty, combined with partner firms Julia B. Fee Sotheby’s International Realty and Litchfield Hills Sotheby’s International Realty, is now the largest Sotheby’s International Realty® affiliate globally, the third-fastest-growing real estate company nationally, and the 23rd-largest real estate company by sales volume in the United States. Julia B. Fee Sotheby’s International Realty serves the luxury home market throughout Westchester County, New York; and Litchfield Hills Sotheby’s International Realty serves the luxury home market throughout Litchfield County, Connecticut. A full-service real estate firm headquartered in Stamford, Connecticut, William Pitt Sotheby’s International Realty provides ancillary services including commercial services through its affiliation with Building and Land Technology, a second-generation development company based in Stamford, Connecticut; William Pitt Mortgage, a Wells Fargo mortgage affiliate; William Pitt Insurance Services; and an award-winning global relocation division. For more information, visit the website at williampitt.com.

Sotheby’s International Realty’s worldwide network includes more than 12,000 sales associates located in 585 offices throughout the United States and 46 other countries and territories.

PlanOmatic offers full service floor plan and photography interactive home tours in regions across the US. They are best known for high quality photography, customer care and being a technology leader in the industry. PlanOmatic was the first real estate marketing firm to offer PhotoPlan Mobile, an interactive floor plan optimized for iOS devices (Apple's iPhone, iPad and iPod touch). PlanOmatic offers an array of software licensing services in addition to their full service floor plan and photography division.

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Kori Covrigaru
PlanOmatic
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