Los Angeles, CA (PRWEB) March 29, 2012
SheKnows (http://www.sheknows.com) has teamed up with Private Practice actress Kate Walsh to bring its more than 55 million monthly readers (Google Analytics, April 2011) a daily dose of girl talk with the launch of “The Lounge: Boyfriend Talk with Kate Walsh.” In this online video series Kate sits down with some SheKnows readers as well as her real life friends and family to dish about boyfriends. The series was inspired by Walsh’s fragrances, Boyfriend and the newly launched Billionaire Boyfriend, both crafted by Walsh for women to savor the scent of the man in their life and experience a fantasy that involves a glamorous, new boyfriend, one that happens to be a billionaire.
After her previous stint as a guest columnist for SheKnows during ‘Boyfriend Appreciation Month’, Kate was ready to take on an even bigger relationship with SheKnows by launching a video series dedicated to boyfriends with ‘The Lounge: Boyfriend Talk with Kate Walsh’. This five part series has Kate and her ladies covering topics such as ‘Best “bad boy” stories’, ‘Favorite boyfriend stories’, ‘Deal breakers’, ‘First loves’ and ‘Thoughts about girlfriends’.
“We are very excited to partner with Kate for our newest video series ‘The Lounge: Boyfriend Talk with Kate Walsh’,” states Kyle Cox, General Manager of SheKnows. “The SheKnows audience relates to Kate and she brings a level of enthusiasm and candor to our community with a topic that is relevant to our female readers.”
To check out The Lounge with Kate visit http://www.sheknows.com/sheknowstv/the-lounge/season-1.
SheKnows (http://www.sheknows.com) attracts more than 55 million unique visitors (Google Analytics, April 2011). With editors dedicated to providing daily content for women seeking advice, information and a fresh, fun take on life, the site is among the most authoritative and comprehensive sources for women ages 18 to 54.
SheKnows boasts a stimulating, well‐rounded online experience enhanced with Emmy Award-winning SheKnows TV, captivating blogs, and a vibrant social reach. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for Women, as well as for the second year in a row SheKnows won the OMMA Award for Web Excellence in 2011 and has been named the No. 1 site for Family, Parenting and Women’s Interests. For advertisers, sponsorship opportunities and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of Atomic Online (http://www.atomiconline.com), Evolve Media Corp.’s publishing unit.
About Boyfriend LLC:
Founded in 2010, Boyfriend LLC is a newly launched beauty and lifestyle company, owned by actress Kate Walsh. To promote the brand and the launch, Kate has written, directed and produced a series of webisodes that can be found on her Youtube channel (http://www.youtube.com/user/k8walsh1) and YourBoyfriend.com. A new video will launch every day this week. Boyfriend LLC will launch its first product this November with HSN to be followed by a retail launch in Sephora stores nationwide in January 2011. Boyfriend LLC will continue to roll-out new Boyfriend fragrances through 2012 with the plan of expanding into the lifestyle market. Givaudan and perfumer MaryPierre Julien created the juice, Consultant Pamela Vaile, worked with Kate to develop the product line, the marketing plan and distribution strategy, Bentley Laboratories LLC created the formulas and Chad Lavigne LLC produced the package design and branding imagery. Kate is represented by her talent agents, Karen Sellars (ICM) and Rob Levy (Head of Branded Entertainment, Untitled Entertainment).
SheKnows Public Relations:
Director of Marketing Communications
(310) 449-1890 Ext. 8250