Brisbane Construction Division of GlobalShopfitters Pty Ltd have Enhanced the Quicksilver Brand with the New Byron Bay Development

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Brisbane Construction Division of GlobalShopfitters Pty Ltd have Enhanced the Quicksilver Brand with the New Byron Bay Development -- Live, Breathe and Now Sleep Under the Quicksilver Brand Thanks to GlobalShopfitters

The Quicksilver Apartments sit above Danny Wills and wife Kirstle’s new and second flagship store in the heart of Byron Bay and have recently been developed by the construction arm of GlobalShopfitters Pty Ltd, who undertake construction and redevelopment projects which are then fitted out with an internal fit out by Global’s shopfitters division.

FORMER surfing professional Danny Wills and wife Kristie have expanded their Bryon Bay business interests, adding a second Quiksilver operation to their long-time outlet, Danny Wills Quiksilver.

The new 170 sq m flagship Quiksilver store is at 2 Jonson St, opposite Main Beach, and along the road from their first outlet, at 91 Jonson St.

It is managed by Kristie Wills and opened for business last weekend.

The store occupies the ground-level of a refurbished Queenslander, with the second level comprising two 60sqm holiday apartments.

The units, Quiksilver Apartments, marks the first time the surf-wear company, founded in Australia and now US-based, has ventured into the property field.

The refurbished Queenslander sits on a 618 sq m site and is held by Bryon Bay Beach Hotel, a company associated with John van Haandel, which acquired it along with the nearby hotel of that name in a $16 million deal in mid-2007.

Quiksilver holds a 10-year lease with options on the property. The fit-out was undertaken by Global Shopfitters, which began work on the project in November.

Wills, a contestant in the Quiksilver Pro for more than 10 years, with a best third placing and many top-10 placings, said the building enjoyed a premier Byron Bay beachside location and provided great exposure for the Quiksilver brand in the northern NSW surfing mecca.

“The store and the apartments are just a few steps away from Bryon’s legendary surf breaks, The Pass and The Wreck, which draw not only Australians, but surfers from around the world,” he said.

Wills said the two two-bedroom apartments were available at $350 a night and were being managed by

Greg Healy, president of Quiksilver Asia-Pacific, described the opening of the new facilities as a milestone for the company.

“As a brand, we continually strive to break the mould of traditional surf brands and it’s thrilling to launch this milestone facility in Australia’s most iconic surfing destination,” he said.

Quiksilver said the apartments were a one-off venture and it had no plans to open additional accommodation facilities. For more information contact

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David Cannell
SEO Sydney Specialists
(040) 402-8559
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