Fan only and Fan First is Route to Success in Facebook Commerce.

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When used as a tool to turn fans into advocates, Facebook Commerce can be a powerful way to drive brand awareness and sales not only in Facebook but across other channels too. Recent data from VendorShop Social shows a key success factor is rewarding and recognising fans with 'Fan first and fan only' offers and promotions.

Facebook Commerce is about turning one’s fans into advocates for your brand or business and a Facebook store is a great way to do that.

While opening a store on Facebook isn’t the only way to get involved in Facebook commerce, doing so is a powerful tool to facilitate it when used correctly. Unfortunately, many businesses, including a number of notable recent examples, have failed to use their stores optimally.

“Facebook Commerce is about turning one’s fans into advocates for your brand or business and a Facebook store is a great way to do that”, said Chris Small, CEO of VendorShop Social.

New data and a supporting video released by VendorShop Social, a leading Facebook store software provider reveals fan first and fan only offers and promotions are a key driver of success in Facebook commerce.

  •     79% of successful businesses launched a new product or ran promotions that were exclusive or offered to Facebook fans first.
  •     62% of successful businesses had some sort of special pricing or value added offers elusively for fans.
  •     67% of successful businesses promoted a product directly to their wall or via twitter at least once per day.
  •     88% of successful businesses had less than 50 products for sale at any one time during the month.

“Where businesses create a unique experience for their fans by for instance creating buzz around a new product launch with a pop-up store or rewarding fans with exclusive offers or special deals, they are much more likely to be successful”, said Chris Small.

While Facebook commerce is new, there are a growing number of successful examples. Recognising the differences between e-commerce and f-commerce and learning lessons from these successes will lead to significant growth in Facebook commerce over the next 12 months.

Note: A successful business was defined as having a minimum of $1000 in sales. 80% of businesses analysed had between 1000 and 20,000 fans

About VendorShop Social

VendorShop Social helps businesses turn their fans into advocates using Facebook Commerce. Their software enables a business to create a store on Facebook to create pop-buzz and excitement around new product launches, reward and recognise fans with fans first and fan only offers and run time limited deals. The software powers thousands of Facebook shops worldwide and has 150,000 active users. Merchants cover sectors such as fashion, food, ticketing, charity and arts and crafts in markets such as the United States, United Kingdom, Australia and Asia.

VendorShop’s development team also provides custom development services and was responsible for developing one of the first mobile top-up stores on Facebook and customised solutions in the retail sector.

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Chris Small
+353 1 881 8801
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