These are media companies first and foremost. As more and more consumers go online for information, these companies are in the perfect place to create robust and profitable online ‘news centers’.
Boston, MA (PRWEB) March 29, 2012
Trainingcraft, LLC, (http://www.trainingcraft.com) a company specializing in digital marketing best practices training, announced today that CEO Spider Graham will be offering two training sessions at the New York Press Association Spring convention. The convention, which is attended by the state’s newspaper publishers, is expected to have a strong turnout this year.
According to Graham, while the newspaper business has faced a lot of adversity and declining revenues during the past few years, there is still a lot of optimism for the future of newspaper journalism. “If we think of newspapers as simply information delivery mechanisms then the true value of the companies behind these papers emerges. These are media companies first and foremost. As more and more consumers go online for information, these companies are in the perfect place to create robust and profitable online ‘news centers’ that can keep readers up-to-date while still giving traditional advertisers to a dynamic and targetable audience.”
Graham’s workshops, which take place on Friday, March 30, in include a two-part overview of the Advertising Operation process that digital publishers use to monitor ad revenues and profitability and a session on Creating Digital Ads that Get Results. He hopes to help attendees better understand how digital advertising tools and channels can be used to create additional revenue streams for newspaper publishers.
Over 600 attendees are expected to attend the NYPA Spring Convention this year.
Trainingcraft, LLC provides custom digital marketing and advertising training programs to a wide range of clients including advertising agencies, traditional and digital publishers as well as businesses of all kinds. Our corporate mission is to provide our clients with practical digital marketing best practices and solutions using a combination of hands-on workshops and cutting edge interactive online course modules that will help them be financially competitive in the digital marketplace.
Our trainers are all digital marketing veterans who are able to share real world best practices across a range of digital channels including digital display and rich media advertising, search engine marketing, email marketing, social media marketing and mobile marketing, along with sharing knowledge of digital campaign management and support topics and digital campaign creative planning and development.