A response to the Budget: eHarmony’s Senior Director of Research advises money-conscious subscribers

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The coverage of last week’s Budget highlighted just how much people in the UK are concerned about what they might need to cut back on this year. At eHarmony, Dr Gian Gonzaga, Senior Director of Research, shared the agency’s advice on ‘recession proof dating’.

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People in happy relationships have more energy and motivation than those facing difficult times alone. They also adopt a more positive and hopeful attitude, making stress more manageable.

The coverage of last week’s Budget highlighted just how much people in the UK – and beyond – are concerned about what they might need to cut back on this year. At eHarmony, Dr Gian Gonzaga , Senior Director of Research, shared the agency’s advice on ‘recession proof dating’.

With the recession affecting jobs, homes and the weekly shop, Dr Gonzaga was keen to stress that, even with significant cutbacks, there are ways to avoid love becoming another casualty of unsteady markets.

Dr Gonzaga said finding love can help you to deal with all the other stresses in your life, especially in uncertain times such as these. People in happy relationships have more energy and motivation than those facing difficult times alone. They also adopt a more positive and hopeful attitude, making stress more manageable.”

Dr Gonzaga highlighted the advice on http://www.eHarmony.co.uk, which provides users with ideas for even the tightest of budgets:

‘Come dine with me’: More romantic than the TV version, this simply involves cooking a meal. Not everyone is Jamie in the kitchen, but supermarkets realise this, with many offering whole meals including a starter, main course, side dish and wine for around £10. Just add candles and music.

Get a discount. Many companies offer discounted deals on meals out, cinema tickets, theatre trips, rail travel and even weekends away. When eHarmony surveyed its subscribers, 65% of people said they wouldn’t be offended if their date used a voucher, with another 23% saying they would be willing to give their date another chance even if they didn’t like them using a voucher.

Make the most of free events. UK inhabitants are a lucky bunch – many galleries, museums and other attractions are free. Some cities also do free or reduced entry to major attractions for residents. Don’t be too quick to dismiss art galleries and museums as boring – they offer things to talk about and often have light and pleasant cafes attached.

Date during the day. A coffee or a lunch date is often quicker – and therefore cheaper – than an evening date. Many restaurants offer well-priced set lunch menus. Plus, the temptation to linger and drink expensive alcohol is less strong during the day.

Whatever a dater’s bank balance, there is always enough for romance and love. As with the weekly shop or the shoe habit, it just takes a few small changes and a little restraint.

About eHarmony.co.uk
eHarmony launched in the United Kingdom in 2008, following a period of extensive research into love and relationships in the UK. Working in partnership with the Oxford Internet Institute at the University of Oxford, a multi-disciplinary research team gathered and analysed data to identify the patterns that predict compatibility for couples throughout the United Kingdom. After conducting the research, eHarmony developed models of compatibility specific to the United Kingdom resident population and now offers a UK relationship service based on a series of scientific models known as the Compatibility Matching System®. eHarmony.co.uk has amassed 2 million registered users since launching in 2008 and is affiliated with dating partner, eDarling, across Europe.

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Julie Thompson Dredge
eHarmony
020 8996 9553
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