Eberl Iron Works’ Comprehensive New Website Intended to be a Valuable Resource for Customers

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Site provides detailed specs and online ordering capabilities for five divisions.

Customers of all five divisions of Eberl Iron Works, Inc., can now find all the resources they need to spec and order products at the company’s new website, http://www.eberliron.com.

Launched in March, the site unites under a single brand – Eberl Iron Works – the company’s five divisions: Metal Fabrication Services; Unistrut Buffalo Supports framing products; Systems Installation & Design; Traffic Safety Products; and Rooftop Support Systems. Separate web addresses for each division continue to function as part of the consolidated site.

The new site adds rich content for all product lines. Customers can download CAD drawings to incorporate into their own construction plans. Submittal pages, catalogs and product tutorials are all available online.

Response to the new site has been positive, according to co-owners John C. Eberl, chief executive officer, and Nora E. Eberl, chief financial officer.

“Often, customers patronizing one of our divisions were not aware of the others,” notes John Eberl. “Now, our website clearly demonstrates all of the things we do.”

Online ordering capabilities also enable EIW to accommodate contemporary work habits. “Our customers might be purchasing at all hours of the day or night,” Eberl explains.

“Now they have instant access to whatever they need, whenever they need it.”

Developed by VertaSource, the new website is the culmination of a three-year team effort led by Elizabeth Durand, EIW’s marketing coordinator.

Established in 1923 as a small welding shop, Eberl Iron Works, Inc. maintains headquarters at its original Buffalo location and serves markets across North America.

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