Equipment Base to Launch Websites That Offer Unique Functionality for Both Client and Owner

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With new and streamlined websites Southwest Material Handling and Allied Toyotalift now offer up-to-the-minute information on their material handling products and services.

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Equipment Base has designed a website that matches forklift dealer needs with a professional, clean design that profiles all types of equipment for rent or purchase across multiple locations. Through simple navigation and specific quote requests, potential clients will be able to quickly choose the equipment or forklift rental they need and receive accurate, timely quotes on requested items.

This new approach to equipment site design allows for the greatest accuracy as dealership employees with no IT skills can make changes to the site on-the-fly based on inventory at their location. Through Equipment Base's innovative design, Southwest Material and Allied Toyotalift now have the ability to add their featured products such as forklifts in Knoxville. The dealers can upload photos, and make changes to descriptions or other offerings, all with the click of the mouse. These changes appear instantly, giving the client the most up-to-date snapshot of inventory and services. Dealership principals can also upload photos and biographies for their employees.

Allied and Southwest will also enjoy an unparalleled control panel that will give them insight into their Internet marketing efforts. In the control panel they will be able to see integrated data from Google analytics, a complete history of quote requests, listen to recorded phone calls generated from their website and view how people interact with their site all in one place.

Both websites showcase the dealers' wide range of products and services including full maintenance and repair departments and warehouse system installation and products. New and used forklifts are showcased heavily as both dealers are authorized Toyota forklift dealers, but visitors can also find utility vehicles, aerial lifts and narrow aisle forklifts as well. In addition, both companies also provide service for any make or model of forklift, including round-the-clock emergency repair.

Equipment Base is in the process of helping many other equipment dealers streamline their online presence as well.

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Chris Lavery
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