AULtec, Inc. Earns Mercedes-Benz USA Certification for its AEROS CRM

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'Crawl, Walk, Run' methodology enables dealers to deploy a right-sized CRM system, and to add on needed software modules over time as employee utilization and return on investment increase

Technology integrator for digital marketing companies

AEROS Suite offers robust CRM, web-based ILM, BDC Management, Data Mining, and DMS integration.

AULtec, Inc., the technology innovator providing data integration services for numerous digital marketing companies, announced today that Mercedes-Benz USA has certified its AEROS “Crawl, Walk, Run™” Customer Relationship Management (CRM) software suite.

This certification ensures that the AEROS Software Suite is a preferred and compliant CRM and lead management system for 350 Mercedes-Benz dealers nationwide. AULtec’s AEROS CRM is already a recognized, certified and compliant provider for many manufacturers, including Acura, BMW, Buick, Cadillac, Chevrolet, GMC, Honda, Infiniti, Jaguar, Land Rover, MINI, Nissan, Saab, SMART and Subaru.

The AEROS Suite offers customers modular features like web-based Internet Lead Management, BDC Management, Data Mining, and Dealer Management System integration, as well as robust CRM modules. The company’s unique “Crawl, Walk, Run” methodology enables dealers to deploy a right-sized CRM system, and to add on needed software modules over time as employee utilization and return on investment increase.

“As Mercedes-Benz continues to enhance its dealers’ competitive position in the marketplace, this certification of the AEROS Software Suite brings sophisticated and effective lead management and CRM solutions to dealers for a phenomenal price,” says Christian Thornton, Senior Executive Vice President of Marketing and New Business Development for all AULtec products and brands.

“Successful dealers realize in today’s business climate that the timely and professional management of every business opportunity is critical, and it directly affects customer satisfaction and profitability. We are pleased to earn this distinction as a certified solution provider from globally recognized brands like Mercedes-Benz,” Thornton adds.

AULtec is also in talks with eight additional manufacturers who have invited the company to present its AEROS CRM to become a certified and recommended vendor for their franchises, representing an accumulated 4,000-plus dealerships nationwide.

The all-in-one AEROS Software Suite helps automotive dealers experience bottom-line results in sales, service, F&I, special finance, and parts. It does so by delivering web-based CRM, Internet lead management, BDC management, lease and finance payment software, as well as by providing integrated customer-facing marketing services. These marketing services include text messaging, targeted mail and mass email.

The company further bundles seamlessly integrated custom web site design, SEO and hosting services with additional web-based inventory management and vehicle-data publication software and all from a single vendor using a single log on. This trinity of powerful solutions ensures that auto retailers can leverage all technologies from a single vendor at one low price to run their modern-day automotive dealership better.

For more information, contact Christian Thornton at cthornton(at)aultec(dot)com or 866-949-9754 or visit

About AULtec (pronounced “all tech”)
Founded in 1999 and headquartered in Charlotte, NC, AULtec ( products help automotive retail teams of all sizes track all aspects of their business, share everything, work smarter, and establish more profitable customer relationships. From do-it-yourself inventory management apps and on-the-lot inventory service, to CRM and custom web site design, dealerships are energized by AULtec from end-to-end and across all profit centers. AULtec also energizes data integration solutions for numerous entities, including leading providers of inventory data & vehicle image acquisition, inventory management software and online data publishing. The company’s superior software products and solutions, in-dealership service, and relentless customer service help thousands of dealerships drive more revenue and profit every day.

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Jim Leman