IBOPE Zogby: Six in Ten Expect Tablet Computers to Replace Standard School Textbooks

Share Article

Three in Ten Think Tablets will Replace Desktops & Laptops

News Image

It appears trees can breathe a sigh of relief, as a majority of US adults believe textbooks will eventually be replaced by tablet computers, a recent IBOPE Zogby interactive survey finds.

Sixty-one percent believe that school textbooks will eventually only be on tablet computers, but respondents aren’t so quick to agree that tablets will also make traditional computers and laptops obsolete.

Thirty percent think that desktops and laptops will eventually be replaced by tablets, but a majority doesn’t see that happening (52%), and 18% are unsure.

While the iPad now dominates the tablet market, respondents are split 35% to 36% as to whether or not another company will create a device to outsell Apple’s behemoth.

The survey also finds that 27% of respondents own a tablet, and 14% of those who don’t plan to buy or receive one within a year.

IBOPE Zogby International conducted an online survey of 2,126 US adults from March 23-26. The margin of error is +/- 2.2 percentage points. A sampling of IBOPE Zogby International's online panel, which is representative of the adult population of the US, was invited to participate. Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population.

ABOUT IBOPE Zogby International
IBOPE Zogby International is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Zogby International works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world. IBOPE Zogby International experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Zogby International was formed in January 2010 following the acquisition of Zogby International by IBOPE Inteligencia of Brazil, a subsidiary of IBOPE Group.

Please visit http://www.ibopezogby.com for more information on IBOPE Zogby International.

About IBOPE Group
IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 70 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.

For more information on IBOPE Group, please visit http://www.IBOPE.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Daniel DeVries