In the past the B2B environment of the Audio Video industry has not involved much use of the internet technology and that includes having a functional website.
(PRWEB) March 30, 2012
A new website design and social networking strategy for UK AV parts and Connectors wholesale Supplier has gone live.
Action Hardware the UK AV parts and Connectors wholesale supplier to the Pro Audio industry has had a new website design.
The redesign comes after months of planning and the new design is hoped to attract more visitors from across Europe.
The UK AV parts supplier launched a new printed catalog in 2011 whilst attending the Pro Audio Video show and whilst a print catalog could be seen as old fashioned the company had already planned a new website. Bringing the old website up to speed and socialising online through social networks was the number one priority for 2012. Action Hardware have been supplying AV Installer Products, OEM Components and Switchcraft Pro-Audio Tools for over 25 years and this is all very new for this industry.
In the past the B2B environment of the Audio Video industry has not involved much use of internet technology and that includes having a functional website.
Yet with the Pro Audio manufacturers Switchcraft Audio using facebook the game has changed. Seen as a new way to engage with customers and fans the Switchcraft is clearly visible on facebook. It only made sense for the UK distributor for Switchcraft to be more visible online.
The old Action Hardware website focused on the online catalog, whereas the new website has been designed to provide more information around the product ranges.
AM Communication led the project with a clear path non technology based strategy. By using existing solutions there was no need to reinvent the wheel. Wordpress is an excellent platform for the CMS front-end and the plug-ins available will facilitate being able to provide rich information around the product lines.
Access to the online shop is a big consideration but the priority for Action Hardware is to provide customers with a user experience and high level of customer service first.
During the next 6 month the new website will start to come to life with new content added around the products.
AM Communications provided the website redesign, hosting and marketing for Action Hardware.