http://marketpublishers.com/
London, UK (PRWEB) March 30, 2012
Overall, across the world medical device industry, 61% of respondents are more optimistic about revenue growth for their company over the next 12 months. Of all respondents, 83% from the ROW and 70% from the Asia-Pacific are optimistic about revenue growth over the next 12 months, as compared to 60% in North America and 53% in Europe. 77%, 54% and 31% of industry respondents view ‘customer retention’, ‘customer acquisition’, and ‘lead generation’ respectively as key marketing aims for global medical device industry suppliers. In 2012, the key strategy that industry suppliers plan to employ is to ‘focus sales efforts on generating new business’, as identified by 53% of respondents.
According to the survey results, critical success factors have changed slightly since 2010 and 2011, and although the leading critical factor of the ‘ability to target specific audience niches’ remained in pole position throughout 2010–2012, the importance of ‘flexibility in customizing services’, and ‘thorough reporting and analysis’ has increased significantly.
New research study “Global Medical Devices Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry” developed by iCD Research has been recently published by Market Publishers Ltd.
Report Details:
Title: Global Medical Devices Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry
Published: March, 2012
Pages: 143
Price: US$ 2,000
http://marketpublishers.com/report/medicine_pharmaceuticals_biotechnology/healthcare_equipment_services/global_medical_devices_survey_2012v2013_market_trends_marketing_spend_n_sales_strategies_in_global_medical_devices_industry.html
The study analyzes how medical devices industry companies’ media spend, marketing and sales strategies & practices and business planning are set to change in 2012–2013. It features the current size of the marketing and advertising budgets of world medical devices industry suppliers and how these suppliers’ spending will change, providing insight into global marketing behavior; as well as identifies future growth of buyers and suppliers, M&A and investment expectations. The research does not only grant access to the opinions and strategies of 174 business decision makers and competitors, but also examines their actions surrounding business priorities. Information covered is categorized by region, company type and sizes.
Report Contents:
1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Medical Devices Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Global Medical Devices Industry Dynamics
3.1 Revenue Growth Expectations in the Global Medical Devices Industry
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior-level respondents
3.1.5 Revenue growth expectations – cross industry comparisons
3.2 Future Developments in Business Structure: Global Medical Devices Industry
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.3 M&A Activity Projections in the Global Medical Devices Industry
3.3.1 M&A activity projections by buyers
3.3.2 M&A activity projections by suppliers
3.3.3 M&A activity projections by region
3.3.4 M&A activity projections by turnover
3.3.5 Expansion abroad vs. M&A activity projections
3.4 Capital Expenditure Forecast in the Global Medical Devices Industry
3.4.1 Capital expenditure forecast by buyers
3.4.2 Capital expenditure forecast by suppliers
3.4.3 Capital expenditure forecast by region
3.4.4 Capital expenditure forecast by company turnover
3.5 Planned Change in Staff Recruitment Activity: Global Medical Devices Industry
3.5.1 Planned change in staff recruitment activity by company type
3.5.2 Planned change in staff recruitment activity by region
3.5.3 Planned change in staff recruitment activity by company turnover
4 Global Medical Devices Market Growth Outlook
4.1 Global Medical Devices Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Medical Devices industry: Growth Expectations in Developed Countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover
5 Threats And Opportunities for the Medical Devices Industry
5.1 Global Medical Devices Industry: Leading Business Concerns for 2012–2013
5.1.1 Leading business concerns for 2012–2013 by company type
5.1.2 Leading business concerns for 2012–2013 by region
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