Blue Mountain.com Delivers Smiles Wrapped in Songs with New Singing Telegram Birthday eCards Boutique

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Users Can Now Find the Best Variety of Singing Birthday eCards All in One Place

People love our musical eCards, and we wanted to introduce even more variety for them to choose from as well as creating even more convenience with the Singing Telegram boutique.

To expand its offering of fun new ways to help people express themselves and celebrate special occasions, Bluemountain.com, an American Greetings Corporation (NYSE: AM) company, has unveiled a new series of birthday ecards in a singing telegram boutique, making it easier than ever to send entertaining, musical birthday eCards, as well as miss you eCards, thinking of you eCards, and more. The boutique offers an exciting twist on the old time tradition of giving the gift of a singing telegram. Instead of door to door, the performance is conveniently sent directly to the recipient’s email or as a post to their Facebook wall so friends and family can also enjoy the show. Senders can customize the greetings by selecting from a variety of songs, themes, and trendy design styles as well as adding their own personal message.

Each of these birthday eCards features a charismatic lineup of characters that burst into song as soon as the recipient clicks on the card. This entertaining cast ranges from some of BlueMountain.com’s most popular characters, such as the hoedown barnyard animals, to cute and quirky newbie’s including everything from joyous choirs to mustache-adorned barbershop quartets. From birthday hallelujahs and thinking-of-yous, to “awesome day” wishes and belated birthday blues, each ecard in this new collection is designed to deliver a delightful experience that is sure to surprise any lucky recipient.

“People love our musical eCards, and we wanted to introduce even more variety for them to choose from as well as creating even more convenience with the Singing Telegram boutique,” says Lisa Wascovich director, brand marketing and merchandising at American Greetings Interactive. “What’s especially fun about these greetings is that the characters really add to the overall experience. Whether hilarious or adorable, all of them share their celebratory song directly to the recipient, making the greetings really reflect the charm of the old-school singing telegram in a fun new way.”

Consumers can browse the whole lineup of eCards in the singing telegram boutique.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

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