Avectra Executive to Present Speeches on Social CRM and Fundraising at AFP International Conference

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Social Media expert to discuss fundraising best practices at major association industry event.

WHAT:    Sterling Raphael, president of AvectraLabs, the innovation think tank of Avectra, a leading developer of web-based Social CRM solutions for associations and not-for-profits, will be a featured presenter at the Association of Fundraising Professionals (AFP) 2012 Vancouver conference, taking place April 1-3 in Vancouver, British Columbia.

AFP represents more than 30,000 members in 229 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession.

The AFP 2012 Vancouver conference is a three-day event that allows fundraising professionals to come together and learn best practices and strategies that work. Attendees will gain insight from industry and world leaders, learn breakthrough fundraising tactics and will have the opportunity to share their own successes and challenges while meeting colleagues from across town and around the globe.

Avectra is also a sponsor of the event and will showcase its Social CRM and fundraising solutions at its booth (#814).

WHO:     Sterling Raphael, president of AvectraLabs: A veteran public speaker, Sterling will give two presentations at the event: “A New Era in Fundraising: Expectations Changed by Innovation” will be delivered twice, first on April 1 at 12:15 p.m. and the second at the same time on April 2. Both presentations will take place in the Buzz Theater at the Vancouver Convention Center. Session attendees will learn how to:

  •     Make their organizations stand out amongst the crowd and keep up with donor expectations
  •     Leverage Social CRM to adapt to a new era in donor expectations
  •     Utilize external social media monitoring, CRM Integration, online communities, member scoring and more

In addition to the speeches, Sterling will lead an education session entitled, “Social CRM is Really About Strategy, Not Tools” that will take place April 2 at 8 a.m. at the Vancouver Convention Center’s room 215-216. Attendees to the session will discover:

  •     How they can get started in Social CRM with today's technologies
  •     How they can advance their social CRM initiatives from beginner to expert
  •     11 ways that organizations can use social data in their existing databases and the social web to discover more about their existing donors and communities

WHEN:    The AFP 2012 Vancouver conference is taking place April 1-3, 2012.
WHERE:    The conference is being held at the Vancouver Convention Center in Vancouver, British Columbia. More information on the event can be found here.
About Avectra

For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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