Regular online publication and distribution of thoughtfully created content provides many benefits to businesses, including brand building, SEO, and ultimately—prospect generation and sales.
Charlotte, North Carolina (PRWEB) March 31, 2012
eSynergize Online Solutions continues to expand its emphasis on inbound marketing for its clients due to its increasing effectiveness. In order to encourage businesses to embrace this less traditional approach to marketing, eSynergize recently rolled out new bundled packages for online content creation and distribution.
Traditional forms of outbound marketing include TV and radio advertising, telemarketing, and email marketing. Conversely, as its name suggests, inbound marketing involves drawing targeted prospects to a business.
"A variety of factors have created a clear shift whereby inbound marketing has become more effective and outbound marketing less effective," explained eSynergize CEO Gary Suess. "Search engine algorithm changes have been instrumental while prospects have increasingly found ways to avoid more traditional outbound marketing through digital video recorders like TIVO, spam filters, call screening, and satellite radio."
"Credible, insightful information is a valuable commodity that attracts prospects," added CMO Joan Sommerer. "Regular online publication and distribution of thoughtfully created content provides many benefits to businesses, including brand building, SEO, and ultimately--prospect generation and sales."
The Charlotte and Philadelphia based interactive marketing agency formulates approaches that are customized to each client's unique circumstances and target market. "The discounted bundled packages provide a more efficient and economic means for small and medium-sized businesses to incorporate inbound marketing into their strategy. These companies often do not have the time or skill sets necessary to do this effectively in-house," offered eSynergize CAO Jim Johnson.
"We are emphasizing content strategies in most all of our online marketing plans simply because we have witnessed the results first-hand," summarized Johnson.
“The best results are achieved when inbound and outbound marketing are thoughtfully integrated,” concluded Suess. “For instance, inbound marketing efficiently generates leads, while email marketing is a tremendous way to nurture those prospects and increase sales conversion.”
eSynergize Online Solutions of Charlotte, North Carolina offers a wide array of Internet related services, including website design and development; search engine marketing and optimization; email marketing; social media marketing; content creation; website analytics; reputation management; and public relations. In addition to the direct provision of services, eSynergize also offers consulting services, including all aspects of mortgage banking, as well as eBusiness strategy development, branding, sales, and process design. Mortgage Consulting Services fall into four main categories: 1) Strategy, 2) Loan Production, 3) Marketing, 4) eBusiness. Unless specified otherwise by client, eSynergize websites are built on a leading content management system platform to allow flexibility and facilitate administration. eSynergize offers it services in all 50 states.
eSynergize is located at One Ballantyne, 15720 John J. Delaney Drive, Suite 300, Charlotte, NC 28277 and operates a satellite office in Yardley, Pennsylvania. For more information, visit http://www.eSynergize.com, email admin(at)eSynergize(dot)com, or call 800-760-1531.