CarbSmart Announces New Direction to Reach Wider Audience, Expands Online Magazine

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The company’s popular CarbSmart magazine will focus on helping more people live healthier the low carb way.

CarbSmart.com 2012 Logo

CarbSmart.com

We're building a supportive community of people who successfully live the low carb lifestyle and help others learn how easy it is to do

CarbSmart, the leading resource of information about the low-carb lifestyle and popular online retailer of low-carb products, is tightening its focus in order to bring the low-carb, diabetic, and Paleo lifestyles to more people who will most benefit from them.
On April 13, 2012, CarbSmart closed its online store and turned its focus to reaching millions more people with its message about the benefits of the low carb lifestyle. “We’re building a supportive community of people who successfully live the low carb lifestyle and help others learn how easy it is to do,” says company founder and president Andrew DiMino. The company’s goal is to reach 5 million new readers within the next 12 months by delivering honest, reliable information about how to live a healthier life through the low-carb, diabetic-friendly approach to healthy eating.

During its 13-year history, CarbSmart has helped nearly 15 million people worldwide benefit from and adopt the low-carb lifestyle. “We’ve helped people from all walks of life learn how to eat healthier and achieve their ideal weight the low carb way,” says DiMino. “However, there’s more to be done and we’re ready to take the company to the next level to do it.”

The next level is to bring news of the low-carb lifestyle to everyone who can benefit from it. This is critically important according to DiMino who points out that in spite of the many diets and exercise programs now available, obesity is not beating a retreat. According to the Centers for Disease Control, obesity has dramatically increased over the last 20 years. In 2009-2010, 35.7 percent of U.S. adults were obese.

In addition, Type 2 diabetes is increasing at alarming rates. According to the American Diabetes Association, one in every 400 children have diabetes. And the "Gallup-Healthways Well-Being Index" reports that 11.3 percent of American adults had diabetes in the third quarter of 2009.

The company’s decision to close its online store and focus on building a strong, supportive, online community was the result of a lot of thought and research. DiMino, who admits to struggling with being overweight his entire life, started CarbSmart after successfully losing weight on the low carb diet popularized by Dr. Robert Atkins. DiMino was so pleased with his success with the Atkins Diet that he determined to make healthy, low carb foods more widely available to others who were seeking a healthier way to eat and manage their weight.

“Providing low-carb products is only the first half of the equation to winning the war with obesity,” says DiMino. “The second half is helping people obtain reliable information, so they can make educated, informed choices about which products are best for them, how to make the right diet choices, and how to easily make the low-carb lifestyle part of their daily lives, even when they’re working or on vacation.”

Running an online store and publishing a magazine are two different businesses and one often took DiMino’s time away from the other. DiMino says he’s excited about pursuing his passion for helping people learn about and live the lifestyle that’s right for them, be it low carb, diabetic, or Paleo, so they can live healthier, happier lives.

CarbSmart has introduced its customers to thousands of products over the years and its online magazine has consistently provided detailed, up-to-date articles about low-carb products, diets, and healthy living tips. The magazine’s 800-article archive will continue to be available free to anyone who visits the CarbSmart (http://www.carbsmart.com) web site.

The transition from online retailer to online information source was a logical one, according to DiMino because it will allow him and his team to focus on building a strong online community where like-minded individuals can learn and share information about the low carb lifestyle and its benefits.

“CarbSmart magazine will continue to regularly provide free, up-to-date and unbiased information about the low carb lifestyle,” says managing editor Dana Carpender, who is also a best-selling low-carb author and columnist. “We’re expanding our focus to cover such topics as how to be successful on a low-carb diet and how to control or eliminate diabetes. We also will continue to evaluate and report on the latest research and information about living a healthy life by eating low-carb, diabetic, and Paleo diets. We intend to report on how to eat healthy while traveling and provide readers with practical tips about how to incorporate healthy living into every aspect of their daily lives.” Carpender, who blogs regularly at HoldtheToast.com, adds that CarbSmart is developing video cooking demonstrations, webinars, and podcasts to provide information that will help the magazine’s readers achieve their healthy eating goals.

“We’ve partnered with the best low carb online retailers to ensure that our current customers will continue to have access to their favorite low carb products,” says DiMino. CarbSmart.com will earn money, not from sales of low carb foods, but from affiliate links posted on the site and in the magazine’s articles.

These partnerships will expand CarbSmart’s product base and make shopping faster and easier for the company’s current loyal customers and the magazine’s new readers.

Customers can still reach CarbSmart at 877-279-7091 or via email at customerservice(at)carbsmart(dot)com.

The CarbSmart Promise
CarbSmart is the trusted guide to the low carb lifestyle. We provide the resources to help our readers make informed decisions so they can improve their health and happiness.

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Andrew DiMino
CarbSmart.com
775.996.1430 7002
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