Dallas, Texas (PRWEB) April 09, 2012
Koupon Media, a leader in mobile coupon and offer delivery, announced that they have raised $4.5 million in Series B funding. This latest funding round comes on the heals of Koupon Media’s $2 million Series A which closed in August 2011. The Series B funding was led by Trailblazer Capital of Dallas, Texas, with participation from existing investors DFJ Mercury and The Matthew Pritzker Company. The new round of venture financing will be used to further develop Koupon Media’s technology platform and bring it to market for use with retailers, consumer product brands and marketing agencies. Koupon Media is on track to cause a major shift in the way mobile offers are delivered. Today, most mobile coupon companies require consumers to download their app to receive offers. Koupon Media can deliver offers through a retailer’s app, SMS or the mobile web.
Koupon Media is well-positioned to capitalize on this growth having recently partnered with retail giants such as Michaels Stores. Koupon Media's uniqueness in the mobile couponing space is its ability to deliver single-use consumer product coupons at retail. These single-use coupons eliminate fraud from the fulfillment process, and are delivered via QR code, bar code, text message, email, or social-media websites. Koupon Media's fulfillment platform has been integrated with a variety of retailer point-of-sale (POS) systems, providing brands both enhanced product control and detailed analytics to better determine consumer buying behavior.
“We believe that the multi-billion dollar market for product and retailer promotions, coupons, loyalty programs and other brand building marketing is undergoing a massive change,” said Joel Fontenot, Managing Partner of Trailblazer Capital. “Retailers and consumer packaged goods companies are seeking a new alternative to traditional print and broadcast media. This is evident in the growth of online advertising and the boom in new mobile media companies. Fundamental to this changing landscape is the ability of these firms to take advantage of the growth in smart mobile devices, and the ability of these devices in collecting key consumer data.”
“Our platform can manage mobile coupons for any retailer who has a mobile app and wants to deliver fraud-free mobile offers,” said TJ Person, co-founder and CEO of Koupon Media. “The Koupon Media platform is incredibly flexible and can integrate with a retailer’s POS system or even deliver one-time use offers outside of their POS infrastructure. Our goal is to power every mobile offer for retailers and brands.”
Person launched Koupon Media as part of the Tech Wildcatters seed accelerator in Dallas. Previously, Person was President and co-founder of Mango Mobile, a leading mobile content technology platform provider. Person grew Mango Mobile to an early leader in the mobile content market and oversaw its acquisition by Omnicom Group in 2007. In 2009, Mango Mobile was merged with GMR Marketing, a mobile marketing subsidiary of Omnicom, where Person served as Senior Vice President of Mobile Marketing Strategy.
Companies and consumers who are interested in learning more about Koupon Media and its innovative digital coupon platform should visit http://www.KouponMedia.com
About Koupon Media
Koupon Media is an innovative mobile coupon delivery, fulfillment and analytics platform for retailers and consumer product brands. Koupon Media's single-use coupons eliminate fraud from the fulfillment process, and are delivered via QR code, bar code, text message, email, or social-media websites. Koupon Media's fulfillment platform has been integrated with a variety of retailer point-of-sale (POS) systems, providing brands both enhanced product control and detailed analytics to better determine consumer buying behavior. The Company was founded in 2011 by mobile technology entrepreneurs T.J. Person and Scott Hutchinson, who have a combined 30 years of experience in the mobile content,