Primcogent Solutions Acquires the Assets of Santa Barbara Medical Innovations

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Primcogent Solutions announces the asset acquisition of Santa Barbara Medical Innovations

Today, we are proud that we have taken the next step in the evolution of the company allowing for the expansion of our products and services not only domestically but abroad.

Primcogent Solutions today announced that it has acquired the assets of the Dallas based company Santa Barbara Medical Innovations (SBMI). Primcogent Solutions is a medical company whose products and services are backed by a clear, logical, and convincing scientific and clinical foundation. With this acquisition, Primcogent Solutions will have the exclusive North American and Western European distribution rights to the Zerona Non-Invasive Body Contouring Laser.

Mike McDonald, President of Primcogent Solutions, said the acquisition will benefit physicians, consumers, and employees alike. “Our primary goal has always been to continuously evolve and provide better products and services to our customers,” said Mike McDonald. “Today, we are proud that we have taken the next step in the evolution of the company allowing for the expansion of our products and services not only domestically but abroad.”

Primcogent Solutions is a privately held company formed by business professionals with extensive knowledge and success in the sales, marketing, and financing of healthcare products and services. Furthermore, with offices strategically located in New York City, the United Kingdom, Germany, and Dallas, Primcogent Solutions is prepared to support and grow the ZERONA provider network.

“With the agreement finalized, we are thrilled at the opportunity to work with the former SBMI management team,” said David Boris, Chairman of Primcogent Solutions. "We are extremely excited to be able to provide the management team with the resources needed to help them grow the ZERONA provider network and add new products into the North American and Western European portfolios.”

Effective immediately, all business activity relating to the ZERONA Non-Invasive Body Contouring Laser in North America and Western Europe will be carried out by Primcogent Solutions.

"We are excited by this new relationship because we know Primcogent Solutions supports our overall vision and growth strategy," said Michael Browning, Senior Vice President of Marketing & Business Development of Primcogent Solutions. "This acquisition will enable us to accelerate and expand our marketing and distribution capabilities to reach more physicians and consumers in North America, as well as capture a new market segment in Europe."

About Primcogent Solutions
Primcogent Solutions is dedicated to offering healthcare products to the medical community backed by a clear, logical, and convincing scientific and clinical foundation. Primcogent Solutions’ signature product, ZERONA, manufactured by Erchonia Medical is the only platform that is FDA cleared for the safe and effective simultaneous reduction of fat from the hips, waist and thighs. Primcogent Solutions’ revolutionary non-invasive body contouring technology, along with its unique physician business model, enhances practice profitability by eliminating the risks associated with purchasing capital equipment. For more information, visit http://www.primcogent.com.

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Toni Leathers
Primcogent Solutions
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