We want to meet our audience where they're going, and as our audience increasingly turns to smart phones and tablets to get their news, this app will give Tigers fans a way to keep up with our real-time reporting on their favorite team.
Grand Rapids, MI (PRWEB) April 03, 2012
MLive Media Group has new Android and iPhone smartphone apps covering Detroit Tigers baseball.
The Detroit Tigers on MLive.com Android app and the Detroit Tigers on MLive.com iPhone app, feature news, commentary, videos and photos from Michigan’s leading news and information properties. That includes MLive.com, The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, AnnArbor.com, The Flint Journal, The Saginaw News and The Bay City Times.
"We want to meet our audience where they're going, and as our audience increasingly turns to smart phones and tablets to get their news, this app will give Tigers fans a way to keep up with our real-time reporting on their favorite team,” said Bill Emkow, director of state news, MLive Media Group.
The apps are free for consumers to download and use. They provide scores, standings and schedules for the Detroit Tigers and other professional baseball teams. They include live Twitter updates from experts and fans, and a tool for fans to submit photos showing their team spirit. They also deliver real-time weather updates for fans to consider when making game day plans.
The apps are available for download at no charge in the App Store and Android Market. They were developed and launched with Advance Digital and Verve Wireless to provide a unique and engaging smartphone app experience for the thousands of Tigers fans who visit MLive.com.
These apps were developed and published by Advance Digital Inc. and MLive.com. They are not endorsed, licensed or sponsored by the Detroit Tigers of Major League Baseball Properties Inc.
About MLive Media Group
MLive Media Group (http://www.mlivemediagroup.com) is an audience-first and distinctively digital media company encompassing all content, sales and marketing operations for digital and print properties in Michigan. This includes MLive.com, The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, AnnArbor.com, The Flint Journal, The Saginaw News, The Bay City Times and the Advance Weeklies in Grand Rapids.
About Advance Digital
Advance Digital (http://www.advancedigital.com), based in Jersey City, NJ, works collaboratively with MLive Media Group to deliver powerful and essential solutions for its communities and advertisers. In addition, Advance Digital operates 11 media properties across the U.S. that are the number one local news, information and community hubs in the markets they serve. The sites include cleveland.com, cleveland.com, gulflive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.
About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.