Gok Wan advises ‘a good set of frames will give you specs appeal’ in launch of glasses collection for Specsavers

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A stylish pair of glasses could be just what you need to spice up your look and maybe even get the opposite sex to sit up and take notice, according to television star and fashion guru Gok Wan.

Gok Wan glasses now available at Specsavers

Gok Wan gives frames advice on his national tour of Specsavers stores

Glasses are really important now. They’ve had a massive renaissance in the last six years where they’ve become not only an optical device, but also a great fashion staple.

A stylish pair of glasses could be just what you need to spice up your look and maybe even get the opposite sex to sit up and take notice, according to television star and fashion guru Gok Wan.

The How to Look Good Naked presenter was out on the road this month promoting his line of designer glasses and said that, nowadays, a good set of glasses means so much more than just improved vision – it’s a style statement that can enhance your whole look.

‘Glasses are really important now,’ he told Scottish broadcaster STV on the Glasgow City Centre leg of his national tour. ‘They’ve had a massive renaissance in the last six years where they’ve become not only an optical device, but also a great fashion staple – people are using them as accessories now, a lot of the kids are wearing them without the lenses in, which is brilliant.’

Gok went on to say that designer glasses are now an integral part of celebrity culture, with many stars now sporting them in the pages of glossy magazines and models being asked to don them when taking part in advertising campaigns. ‘So if you ever wanted to feel fashionable and glamorous then now is the time to get your specs out,’ he explained.

When asked for his thoughts on the old saying that men don’t tend to chat up women who wear glasses, the TV style guru said that such a statement was ‘complete rubbish’ and that there were plenty of stylish ladies out there that proved it, adding: ‘I love it when Kelly Osbourne wears glasses – and Alexa Chung of course.’

He concluded: ‘In fact some guys I know prefer girls in glasses – so get your specs on ladies if you’re single.’

Gok’s latest collection GW by Gok Wan has 13 new frames and is the second that he has created with Specsavers. The collection comes in a range of fabulous styles and colours and is designed to suit all ages and face shapes. Visit http://www.specsavers.co.uk to see the new designs and to find your nearest store.

Issued by MEC on behalf of Specsavers
Specsavers notes to editors

  •     Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their son John is joint managing director.
  •     Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  •     Annual turnover for the Specsavers Group was £1.5 billion for 2010/2011 and is forecast to reach £1.6 billion in 2011/2012.
  •     7.6m customers used Specsavers in 2011 – more than in any other year.
  •     Specsavers Optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  •     Specsavers employs more than 26,000 staff.
  •     Specsavers was voted Britain’s most trusted brand of opticians for the tenth year running by the Reader’s Digest Trusted Brands survey 2011.
  •     More than one in three people who wear glasses in the UK buy them from Specsavers* - 10,800,000 glasses were exported from the warehouse to stores in 2011.
  •     Specsavers was ranked No 1 for both eye tests and glasses in the UK*.
  •     Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world.
  •     Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations.
  •     Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund various projects.
  •     Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers has raised over £370,000 for the charity since 2006, with almost £250,000 going towards its work in Zambia.

*GfK NOP

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Marco Ciotti
Specsavers
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