Wellesley Based Art Gallery Helps Artists Flourish

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J. Todd Galleries now handles the marketing, advertising, art show hosting, website hosting and exhibiting of artists’ works.

A talented artist without a great gallery affiliation is like a talented surgeon without a hospital affiliation.

"Helping the artists reach a much broader, more affluent audience of buyers and collectors during this economic downswing is what art galleries should be focusing on," says Robert Totato, who together with Phyllis Totaro, own and operate J. Todd Galleries located in Wellesley, MA. “A professional gallery understands that its role is to implement pro-active programs designed to bring new artwork and collectors together,” says Totaro. "We’ve never been satisfied to sit in the gallery and wait for buyers to come along. You find this approach in many resort area galleries," added Totaro.

Artists and collectors recognize the importance of a strong gallery affiliation in establishing relationships that benefit both artists and collectors, according to Totaro. Totaro explains that before the economic downturn, many full time artists were satisfied to find buyers of their work on their own. But now galleries help the artists reach a much broader, more affluent audience. “Artists without a gallery affiliation suffer in a rough economy, and once they see the advantages of good gallery representation, they rarely choose to return to self-representation,” says Phyllis Totaro. Artists want (and need) to spend their time out creating new work, not locked up in a studio waiting for buyers, adds Totaro. “A talented artist without a great gallery affiliation is like a talented surgeon without a hospital affiliation,” says Totaro.

About the company:

J. Todd Galleries of Wellesley, MA has been in business for over 30 years and is known for its fine art offerings, art restoration, complex custom picture framing and art appraisal service since 1980. With thousands of paintings in stock from over 100 prominent artists, the gallery shows the largest collection of original oil paintings in New England. Their website can be visited at http://www.jtodd.com.

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Bob Totaro
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