New York City, New York (PRWEB) April 03, 2012
Rapid Tax Online Services (http://www.rapidtax.com) today launched a new website featuring an updated user interface and a complete line of new tax preparation services. Customers can now choose among four distinct tax packages, from Free, Deluxe, Premier and Platinum that dramatically expand their tax filing options. The launch will be supported by an aggressive national online advertising campaign.
"As we continue to grow and expand, we need a name and an image that can encapsulate what our company is focusing on offering our future clients. The Rapid Tax brand name connotes fast, customer-friendly, easy to use tax preparation. It also implies a clean, straightforward interaction, as much with our web site as with our live tax advice experts," said Willem Veldhuyzen, CEO of RapidTax.com. "We have improved our site's functionality to enhance our customers' tax filing experience and our staff training is of course ongoing. Our new site is rich with information to help customers research and pick the tax preparation package that's right for them."
"The 2012 tax season will show who the key players are in this space - and we're confident that Rapid Tax will continue to lead the charge," said Dr. Veldhuyzen. "Customer service is central to long-term success in this field, and our outstanding customer service team, which you can reach by phone, chat, or email, has been the keystone in our company's business strategy from the outset. It is what has enabled Rapid Tax to stand out among its competitors."
"We offer the most customer-friendly selection of online tax preparation services anywhere, and the value we offer consumers is unparalleled in the traditional tax business,” said Jules Labat, Director of marketing and business development for Rapid Tax. "Much of our effort at Rapid Tax is focused on offering customers innovative tax evaluation tools and superior live tax help to help reduce the usual anxiety involved in filing your taxes. We aim to raise the bar for the entire industry."
About Rapid Tax:
RapidTax.com is owned and operated by Rapid Filing Services, LLC (RFS Rapid Tax & Financial Services TM). We are a dynamic team of tax professionals who are committed to providing a premium service at a competitive price. Based on very simple questions, our state of the art tax calculation algorithm goes deep into the complicated structure of the IRS tax code and figures out your maximum refund.
Our competitors typically expect their client to read and understand complicated tax jargon so as to be able to figure out the maximum deductions. Other sites have less complicated tax programs but lack in completeness, causing the taxpayer to miss important, refund boosting deductions and credits. Our innovative algorithm is able to figure out the maximum refund based on answers to a very simple set of questions. In this way we offer a fast, cost effective, and most importantly, complete tax preparation service.
We have customer service options for every step of your needs. Our team of tax professionals is trained to handle all your tax related questions and is available live by phone or chat to assist you every step of the way.