The strong Yen and Japanese desire and demand for global goods make this market an attractive choice for American companies and brands looking to expand internationally.
New York, NY (PRWEB) April 02, 2012
Since its creation in 2002, New York-based Acclaro has managed translation teams around the world, including hubs in Bangkok and Buenos Aires. Tokyo is the newest addition to their international offices.
Responding to the increasing demand for high-quality English-to-Japanese translation services, Acclaro President Michael Kriz decided to establish a Japanese subsidiary and expand the translation team within a new office based in Tokyo. “Global companies are aware of the revenue potential that Japan continues to represent ” says Kriz. “The strong Yen and Japanese desire and demand for global goods make this market an attractive choice for American companies and brands looking to expand internationally.”
The new office in Tokyo gives Acclaro a stronger local presence in the world’s third largest economy. Japan is home to the third largest population of internet users; more than 99 million Japanese are regularly online. Japanese is also the fourth most popular language of global web users, behind English, Chinese and Spanish. The economic promise of the recovering Japanese market continues to attract the world’s top retail and technology companies.
Japanese has always been among the top languages by volume at Acclaro. A few of the benefits of uniting an in-country team within this new office include increased control over Japanese services, easier recruitment of the best local talent and enhanced client service for local companies.
Acclaro’s commitment to Japan reinforces their position as one of the leading providers of English-to-Japanese localization solutions. “Our presence in Japan will allow us to better serve companies looking to partake in the renewed prosperity of this market”, says Michael Kriz.
Acclaro is an international translation and localization company that helps the world’s leading brands succeed across cultures. With its global headquarters in New York and offices and affiliates in San Francisco, Boston, Tokyo, Buenos Aires, Bangkok and Paris, the agency translates websites, marketing campaigns, documents and software for global enterprises, giving clients an authentic voice in key language markets.