US Army Evaluates New Self-Heating Packaging

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Innovative self-heating technology from Austin based start-up HeatGenie grabs attention of US Army.

Austin-based, self-heating technology developer, HeatGenie announced today that they have received a purchase order from the US Army for evaluation units of their innovative self-heating technology.

The standard ration, known by its initials: MRE -- Meal, Ready-to-Eat -- has been under continual improvement since it was launched in 1981. However, the heating mechanism for the MRE has not changed significantly for decades. HeatGenie has developed self-heating technology that could change that.

The US Army jumped to evaluate HeatGenie's innovative self-heating packaging technology by awarding HeatGenie a contract for evaluation units in 2010. Intrigued by the earlier prototype, the US Army has issued an additional purchase order for HeatGenie-enabled self-heating cans of coffee for further evaluation.

Through its development agreement with packaging partner Crown Holdings, HeatGenie will supply the US Army with functional samples of self-heating coffee. "Crown is pleased to be working with a partner like HeatGenie. We believe this state-of-the-art self-heating technology is the best technology available and has the potential to take self-heating applications beyond the military and into the consumer market," said Daniel Abramowicz, chief technology officer at Crown.

"The HeatGenie enabled packaging heats coffee to the ideal serving temperature in just two minutes with the simple push of a button." said Rosemary Whaling, vice president of business development for HeatGenie. "In comparison, the MRE requires a multi-step process and takes ten minutes. Our heater is faster and simpler for the troops to operate - both are seen as benefits by the Army."

HeatGenie is a self-heating packaging component for use in food and beverage products that integrates into the bottom of the package and, with the simple push of a button, heats a 10.5 oz portion of coffee to 145° Fahrenheit in two minutes.

HeatGenie’s patent-pending technology heats food or beverage simply, safely and efficiently in product-specific packaging using a solid state thermal reaction.

About HeatGenie
HeatGenie™ has pioneered a safe, patent-pending, self-heating technology that can easily integrate into multiple forms of consumer packaging to heat food and beverages “on the go.” HeatGenie is the first and only company to satisfy the non-negotiable criteria for a commercially viable self-heating: safety, ease of use, cost effectiveness, light weight and sustainability. For more information visit:

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit

For more information, contact:

At Crown: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations; Tel: (215) 698-5051; Email: mdunleavy(at)crowncork(dot)com

At HeatGenie: Rosemary Whaling, Vice President Marketing, Tel: (512) 501-3800 ext. 108, e-mail: rwhaling(at)heatgenie(dot)com

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Rosemary Whaling
(512) 501-3800 108
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Michael F. Dunleavy
Crown Cork
(215) 698-5051
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