The Triana Group Reports Second International Deal in Software This Month

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International partnerships among upper-tier midmarket software firms accelerate, according to Triana Technologies, reporting the completion of two deals this month.

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Triana Technologies, a leading international corporate and business development service provider, announces the successful conclusion of a year-long effort to identify the best North American partner for Qualiac, a leading European-based provider of Enterprise Resource Planning software with over 50,000 users across 500 installed sites internationally. The partner, California-based Synoptek, serves prominent clients as Pacific Life, Oakley, Allergan, HP and more than 400 hundred others throughout the Western United States with more than 70 employees.

This is one of the two most significant international software deals this quarter facilitated by Triana. On March 7, Italy’s Engineering Group, a Top-10 IT firm in Europe, announced a partnership with New York-based The Triana Group to anchor the US roll-out of its open source business intelligence platform, SpagoBI.

This uptick in international partnerships reflects a clear trend in the market, where companies are looking to be efficient in their expansion strategy. “Partnerships are often the preferred route to expand in new markets: our role is to help find the dots, and connect them”, says Jabril Bensedrine, Managing Director at The Triana Group. “Our collaboration with Triana has already helped SpagoBI generate strong interest from users and integrators, and will allow us to promptly react to the growing demand” in the United States, says Gabriele Ruffatti, SpagoWorld initiative founder and Director at Engineering Group. "It is easier to reach large accounts by using local partners who already have a reputation and a local establishment”, said Francis Collignon, Director of International Development at Qualiac, in a March 5, 2012 company press release announcing the agreement. “Triana enabled us to come together from a business and cultural perspective to develop a common strategy. This has created a foundation to achieve significant results in the US market over the next 2-3 years,” explains Tim Britt, CEO of Synoptek.    

The Triana Group, Inc.
The Triana Group is a leading corporate and business development service provider, serving the needs of technology companies looking to expand internationally. The firm utilizes its extensive business networks across all 5 continents, and a deep industry experience to support clients ranging from $1 million to $1 billion in sales. Triana helps companies understand targeted markets, develop a strategy, and implement it through business development and executive services. Relying on a team of finance professionals, Triana is also uniquely qualified and positioned to assist its clients with fund raising and mergers and acquisitions. http://www.trianagroup.com
Press contact:
Crystelle Desnoyer
The Triana Group, Inc.
Tel. +1 646 417 8136
cdesnoyer(at)trianagroup(dot)com
59 Franklin Street, Suite 306
New York City, NY 13001
http://www.trianagroup.com

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Jabril Bensedrine
cdesnoyer@trianagroup.com
646 417 8136
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