Bellevue Talks Woman2Woman about Maternity

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Ellis Medicine Begins its Maternity Campaign for Bellevue Woman’s Center

Jen Bergeron of Albany, NY was 33 weeks into her pregnancy when she decided to make the switch to Bellevue Woman’s Center of Ellis Medicine.

“I knew right away that it was the perfect place for me,” said Bergeron. “I live in Albany so traveling to Schenectady was not my ideal situation, but it was more important to me to have somebody like [midwives] Barb or Lisa catch my baby than somebody that I didn’t know.”

Bergeron is one of four women in Ellis Medicine’s 2012 Maternity Campaign for Bellevue Woman’s Center, “Woman2Woman Conversations.” The campaign, developed by Troy-based healthcare marketing agency Smith & Jones, features real patients of Bellevue Woman’s Center describing what they wanted in their pregnancies and their birthing experiences in candid interviews.

“I know what I want, just like I knew what I wanted in having a baby,” said Bergeron. “I didn’t want somebody telling me how my birth was going to go. I wanted to tell them how it was going to go.”

Woman2Woman Conversations is part of a multi-channel advertising and branding campaign for Ellis Medicine. Bergeron and her baby are shown in a TV spot, long-form web video, posters, print ads, and banner advertisements. The focus on the patient experience demonstrates how Ellis is “reinventing healthcare one patient at a time.”

The other women in the campaign, who are featured in long-form web videos on the Ellis website, are: Kacy Mang, a stay-at-home mom, Erin Cook, a special-ed teacher, and Brooke Raveendranath, a pediatric nurse practitioner.

“Being a woman’s hospital, I knew that they would take special care of us there, and they did,” said Bergeron. “I was only there for 24 hours, but they treated me like I was one of their own.”

To learn more about Bellevue Woman’s Center and its services, and to watch the patient interviews, please visit

About Ellis Medicine
Ellis Medicine is the only provider of acute hospital care in Schenectady County, a diverse upstate New York community of 150,000 people located just west of the state capital. Ellis operates three main campuses and several remote offices and outpatient facilities. With more than 600 affiliated physicians and 3,3000 employees, Ellis Medicine is one of the region’s largest employers.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Since its formation in 1985, the agency has been recognized by national and international advertising award organizations, including the One Show, Aster Awards and the Healthcare Marketing Awards. Learn more at

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