Limited-Watches Announces the Best of 2012 Basel Show

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2012 Basel show clearly shows that Rolex Co. is moving toward the complicated watch market with their new Sky Dweller model. The article also discuss the new Rolex Daytona Rainbow model.

Basel, Basel, Basel, what an exhibition it was. On the first day, Rolex unveiled their best product to date, the Rolex Sky Dweller, which is produced in 3 different metals. The Sky Dweller is offered in pink gold on a leather strap, White gold on bracelet, and yellow gold on a bracelet. What is so special about the Sky Dweller one might ask? Well, this is the first time Rolex has produced a complicated watch. A complicated watch that combines double time zone and annual calendar with the simplicity & ease of use only found with Rolex watches.

The Sky Dweller features an annual date calendar that is set automatically. It also features double time zone capabilities that in essence give it a broader perspective. Here are some of the functions that the Rolex Sky Dweller has:

Case Diameter: 42mm
Materials: Comes in 18kt yellow, white, and everose gold
Bezel: Fluted Bidirectional rotatable ring command
Waterproffness: 100m/330ft
Movement: 24 hour display on off center disc
Second time zone via independent rapid setting of the hour hand
Instantaneous annual calendar at 3 o’clock with SAROS system
Month display via 12 apertures around the circumference of the dial
Oscillator: Paramagentic blue PARACHROM hairspring
High Performance PARAFLEX shock absorbers
What type of dials does the Rolex Sky Dweller comes with?
On the Yellow Gold model it comes with champagne, sunray finish.
On the White Gold model it comes with Ivory, satin finish
On the everose gold model it comes with Chocolate, sunray finish

Moving along to the bracelet the Sky Dweller comes with an interesting new Oyster, three piece solid end links as well as claps that have 5mm easylink comfort extension. Bracelets come in 18kt white and yellow gold. As for the everose Sky Dweller model it comes with the brown alligator leather with an 18kt everose gold folding clasp.

These are the retail prices for the Sky Dweller in Euros: Yellow Gold 39,000 Euro, White Gold 31,000 Euro and Mid 20,000 Euros for Everose gold on strap (at the moment only available in Europe).

Please note that the US prices have not increased yet, however, Rolex will likely increase their prices in the US within the next couple of months (we are assuming it will be May). Therefore, prices on Pre-Owned watches will be subjected to higher prices at about 8 to 10% across the board.

The Sky Dweller is an amazing piece of history and a shift within the Rolex company towards creating more sophisticated & complicated watches. That is perhpahs due to consumer demands and also to compete with their main rivals Patek Philippe and Audemars Piguet to name a few.

In addition to the Sky Dweller, Rolex has also introduced the Rolex Yachtmaster Full size men’s Stainless Steel & Platinum with a blue dial. The combination of the blue dial with platinum bezel is an outstanding look and projects subtlety with elegance. The Rolex Yachtmaster new edition with the blue dial retails slightly higher than the regular platinum dial, about $300 to $500 more in the US. Rolex have changed the bezel. The new bezel has smoother shift with less clicks.

The Rolex Yachtmaster New Style with the blue face is a better looking model than the regular platinum dial.

Rolex have also introduced a new Rolex Submariner with a Ceramic bezel ring without the date. The new model is similar to the Rolex Submariner 116610, essentially has the same features but it does not have the date.

Rolex have also unveiled the new dials/faces for 2012. We have seen cool colors such as the President men’s with emeralds and diamonds or sapphires and diamonds (the emeralds and sapphires are placed at 6’ and 9’ o’clock while the diamonds are set as 8 diamonds.) Another really neat dial that I have seen and which I will include a photo here is a pave dial for a President gents with baguette emeralds all around. The dial arrives on the white gold President Men’s model # 118239 or the Platinum model 118206.

All in all, the show was wonderful. It is a good indication for a successful company such as Rolex to introduce a new dial or a change a particular model as was seen with the Steel & Platinum Yachtmaster. But for a company to unveil a whole different line, let alone an annual calendar is simply spectacular.

However, one must keep in mind that the Sky Dweller price point in the US will be $50,000 for the white gold and about Mid $40s for the yellow gold, which might be in a league of its own.

Check out the new Rolex Sky Dweller, model # in either 18kt yellow gold, white gold, or pink gold on strap you will be dazzled.

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jonathan zach
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