24MAS Powers First Ever App and Games Store for Telenor Pakistan

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24MAS today launched the first ever games and app store for Telenor Pakistan. The portal, which will be available to Telenor Pakistan’s 29 million subscribers, is being launched under the Djuice brand.

djuice

"Our consumers are content hungry and we wanted to provide a first class retail experience for them on phones. 24MAS has delivered a solution that really enables us to retail content in an innovative way"

24MAS today launched the first ever games and app store for Telenor Pakistan. The portal, which will be available to Telenor Pakistan’s 29 million subscribers, is being launched under the Djuice brand.

Djuice is Telenor´s youth brand, available in Pakistan, Bangladesh, Hungary, Montenegro, Norway, Sweden and Ukraine. This latest deal in a series of fully managed app stores by 24MAS, breaks into an exciting new region where smartphone growth is poised for massive growth. 24MAS has developed a state-of-the-art store environment, with retailing and promotional features never been seen before in Pakistan market.

"This is the first time we have launched a games & app store for Telenor Pakistan. Our consumers are content hungry and we wanted to provide a first class retail experience for them on phones. 24MAS has delivered a solution that really enables us to retail content in an innovative way, with multiple revenue models and promotional tools to drive sales. We will be rolling out a nationwide marketing campaign across our user base to drive the service throughout the coming year," said Aamir Ibrahim, Chief Marketing Officer Telenor Pakistan.

“Our continued growth in the region over the last year means once again we are excited to bring innovative mobile retailing solutions to emerging markets. The partnership with Telenor Pakistan means we are able to ride the rapid growth of the smartphone market in the region, driving revenues for Telenor and 24MAS,” commented 24MAS.

For more information visit http://www.24mas.com or contact:
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About 24MAS
24MAS Group of companies focuses on three key market operations – mobile marketing and advertising, application development & publishing and managed services & solutions. With offices and operations in Asia-Pacific, Latin America, Europe and North America, 24MAS partners with over 200 mobile operators, handset manufacturers and technology companies worldwide. 24MAS gives brands and application developers the opportunity to reach mobile subscribers in more than 80 countries via its application, advertising and technical platforms. Headquartered in Stockholm, Sweden since 2001, the company employs 155 employees in ten global offices. Visit http://www.24MAS.com for more information and join our Facebook Community & follow us on Twitter at @24MAS.

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