Aplifi Reports Record High Conversion and Placement Ratios with AFFRIM for Life

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AFFIRM for Life surpasses the industry averages for conversion and placement ranges along with higher end user adoption and face amounts for life eApplications.


We’ve worked hard to demonstrate to the industry that eApplications can be successful and that field adoption is not out of reach.

Aplifi, a leading provider of Life & Annuity Order Management, Client Management and Electronic Document Delivery solutions for the financial services and insurance market segments, reported today that in the preceding twelve months its AFFIRM for Life platform has surpassed industry averages with conversion and placement ratios for eApplications.

Benchmarking with six insurance carriers and the independent brokerage channel, AFFIRM for Life reached astounding percentages in the high 90’s for conversion rates and mid 80’s for placement rates. In reference, the industry averages are high 60 to the low 70 range for conversions and mid 60’s for placement.

Aplifi also noted that during the same period, AFFIRM for Life far exceeded industry averages for both producer adoption of ~20% and placed face amounts of ~$400k. User adoption on AFFIRM for Life has hit 40% and growing, while face amounts are exceeding $600k on average.

AFFIRM for Life, a free platform to distributors is designed to dramatically enhance the end user’s experience over current eApplication platforms. Its unique flexible and easy to use design can accommodate virtually any workflow and any variation of products manufactured by the carrier.

“We are thrilled with the results of AFFIRM for Life” said Dan Smith, President & CEO, Aplifi. “We’ve worked hard to demonstrate to the industry that eApplications can be successful and that field adoption is not out of reach. The platform (AFFIRM for Life) is proving every day to deliver real value to customers”.

AFFIRM for Life is a user friendly platform that allows agents to electronically complete and submit a life insurance ticket online. AFFIRM for Life allows insurance carriers and distributors to manage virtually any type of workflow. Whether it’s managing a “drop the ticket” approach or filling out a complete application, adoption rates among distributors and producers increase with this tool. AFFIRM for Life supports a full review and release queue for distributors (BGAs/Banks/Broker-Dealers), providing complete control.

About Aplifi:
Aplifi (http://www.Aplifi.com), based in Pompano Beach, Florida, is a leading technology provider that focuses on the life insurance and financial services markets. Aplifi offers solutions that facilitate more insurance transactions that are compliant and “In Good Order,” driving increased business. Its suite of flexible and easy to use platforms include AFFIRM for Life, AFFIRM for Annuity, InsureSocket CRM, I-Relay CRM, and PolicyBox. “We Simplify Selling Insurance!”

Media Contact:
Aplifi, Inc.
Roy Goodart
Senior Vice President Marketing
801-308-2095 ext. 706

Aplifi and AFFIRM for Life are registered trademarks of Aplifi, Inc.

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Roy Goodart
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