Are Companies Putting Customers First? CRM Skills Are More Important than Ever

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Recruiters posted more than 24,000 online job ads during February that required candidates to have customer relationship management (CRM) skills, growing 65% year-over-year, according to WANTED Analytics™.

During February, more than 24,000 online job ads required customer relationship management skill sets, according to WANTED Analytics™ (, the leading source of real-time business intelligence for the talent marketplace. The volume of job ads requiring this knowledge and experience grew 65% versus February 2011, 137% compared to 2010, and over 200% since 2009. Hiring demand for CRM skills is growing business-wide since employers not only realize the importance of customer satisfaction, but also as they see their employees connecting with consumers through new channels.

Hiring increased for technical professionals that build CRM software, as well as for jobs that utilize CRM programs, and professionals that directly interact with consumers. The most common occupations to include CRM skills as a requirement during February were Computer Systems Analysts, Computer and Information Systems Managers, Marketing Managers, Sales Representatives, and Management Analysts.

Customer relationship management skills were most often demanded in the New York, Chicago, Washington (DC), Los Angeles, and Dallas metropolitan areas. All five of these locations saw year-over-year increases with the greatest growth in Dallas. The volume of job ads in Dallas that require CRM skill sets more than doubled in February 2012 compared to February 2011.

As hiring continues for jobs that require in-depth knowledge of CRM tools and technologies, companies sourcing for these positions are likely to find them difficult-to-fill. According to the Hiring Scale™, shows that Recruiters in Washington, DC are currently experiencing some of the most challenging conditions when recruiting candidates with these skill sets. Since hiring is out-pacing the local talent supply, employers in this area are likely to compete heavily to attract potential candidates and experience a longer time-to-fill than other areas across the United States. In fact, Recruiters in this location keep job ads online for an average of 6.5 weeks. In comparison, the Hiring Scale also shows that the best markets for recruiting potential candidates with customer relationship management experience are Port St. Lucie (FL), Lakeland (FL), Hot Springs (AR), and St. Cloud (MN). Lower hiring demand in these areas, coupled with larger talent supply, means that Recruiters are likely to fill job openings in as few as 5.5 weeks, which is faster than the national average.

The Hiring Scale measures conditions in local job markets by comparing hiring demand and labor supply. The Hiring Scale is part of the WANTED Analytics platform that offers business intelligence for the talent marketplace.

To see additional charts and detail, please visit

The Hiring Scale is available at

About WANTED Analytics™

WANTED Analytics™ helps recruiting organizations make better decisions faster with real-time business intelligence on jobs, employers, and talent. Analytics brings together, for the first time, years of hiring demand and talent supply data to create a true talent intelligence platform for hard-to-fill positions.

Clients in the staffing, HR, RPO, media, and government sectors use WANTED Analytics™ to find sales leads, analyze employment trends, gather competitive intelligence, forecast economic conditions, and source hard-to-fill positions.

About WANTED Technologies Corporation

WANTED Technologies (TSX-V:WAN) provides real-time business intelligence for the talent marketplace. Founded in 1999, the company’s headquarters are in Quebec City, Canada, and it maintains a US-based subsidiary with primary offices in New York City. WANTED began collecting detailed Hiring Demand data in June 2005, and currently maintains a database of more than 600 million unique job listings. For more information or to sample WANTED’s services, visit

WANTED is also the exclusive data provider for The Conference Board Help Wanted OnLine Data Series®, the monthly economic indicator of Hiring Demand in the United States.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. Any statement that appears prospective shall not be interpreted as such.


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Carolyn Menz

Martin Auclair
WANTED Technologies
(418) 523-6663 337
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