Solon, OH (PRWEB) April 01, 2012
Carlisle Brake & Friction (CBF) announces the new Hawk Performance Products Group (HPPG) headquarters in Chino, California. The establishment of the HPPG headquarters in Southern California is the essential foundation from which the group will drive strategic growth and is another step being taken to establish HPPG as a global leader in the high performance automotive aftermarket. Southern California, home to the Specialty Equipment Market Association (SEMA), is widely believed to be the nerve center for the automotive aftermarket industry.
In December 2010, Carlisle Companies Inc. acquired Hawk Corporation to accentuate Carlisle’s position as the global leader in Off Highway braking solutions. Created in September 2011, HPPG united Carlisle’s performance brake division known as Hawk Performance and its automotive style wheel division – which is comprised of brands such as Cragar, Black Rock, and Unique. HPPG’s mission to become a leader in the high performance automotive aftermarket focusing on unsprung weight is reinforced by the collection of the performance brake and wheel groups.
Enthusiastic about the location, Bob Williams, Director of Hawk Performance Products Group, commented, “I believe the headquarters is a major cornerstone in our journey to become a global leader in the performance automotive aftermarket. I am pleased that we have chosen Southern California to be our home as it is the epicenter of the automotive aftermarket.”
Carlisle Brake & Friction (CBF) is a leading solutions provider of high performance and severe duty brake, clutch and transmission applications to OEM and aftermarket customers in the mining, construction, military, agricultural, motorsports, industrial and aerospace markets. The strength of CBF’s brands, including Wellman Products Group, Carlisle Industrial Brake & Friction, Hawk Performance, Cragar, Black Rock, Japan Power Brake, VelveTouch, and Field Pro, gives our customers access to a diverse range of the most highly engineered braking, friction, clutch, and transmission products available to the market today. With eleven manufacturing facilities globally located in the U.S., U.K., Italy, China, Japan, and India, and with over 2,200 employees, CBF serves over 100 leading original equipment manufacturers in 50 countries, making CBF the right choice for your new brake or friction design, no matter where you are in the world or what you want to be.