This is a monumental step forward in our evolution as a company.
San Francisco, CA (PRWEB) April 02, 2012
Power Freight Systems today announces the unveiling of a new global corporate identity: Javelin Logistics. Based on a comprehensive brand and company analysis, the new identity was crafted to accurately represent Javelin as a leading innovator in the logistics industry.
“The new identity better reflects the broadened scope and business model for our company,” said Jeff Hoover, Javelin’s Vice President of Operations. “We provide a comprehensive suite of logistics services to the marketplace -- from distribution, supply chain management, secure warehousing and online transactional tools, to both time sensitive and economical local, national and international transportation. Our clients choose us for our high level of service and efficiency, as well as our responsiveness and targeted solutions; all qualities better communicated by the new brand.”
The rebrand modernizes the company’s corporate identity, keeping it aligned with the advances that Javelin is making internally and within the logistics industry.
“It’s a monumental step forward in our evolution as a company,” said Malcolm Winspear, CEO of Javelin Logistics. “Our success has always been based on precision, flexibility and customer focused performance, but the name Power Freight Systems no longer accurately represented an innovative company or the broad scope of logistics services we provide. Javelin is about changing what is possible in this industry. We’re endeavoring to be the company that produces industry leading technology and performance, while preserving our ability to craft custom solutions and maintain personalized service for our customers at any scale.”
In connection with the launch of the Javelin Logistics identity, the company is launching a new website, http://www.javelinlogistics.com, with enhanced customer tools, which will encompass updated information and features and which will better promote the new image of the company.
“We haven’t changed, we’ve simply progressed,” says Winspear. “We still place the utmost importance on quality and customer service. We still provide flexible, specialized solutions at competitive prices. But the new brand better represents our progress, to demonstrate to our customers, business partners and the industry how we’re moving forward and evolving.”
About Javelin Logistics Corp
Headquartered in Newark, CA, Javelin Logistics offers flexible, secure, and efficient logistics services to organizations across the US and North America. In addition to distribution services, the company provides domestic surface and expedited cargo transportation services, local market deliveries, and international ocean and air freight services. The company’s expertise in service-sensitive logistics benefits customers in many industries, including aerospace, automotive, capital equipment manufacturing, electronics & high technology, medical, print & paper, retail, telecommunications, solar power and alternative energy.