Two More Interactivity Marketing Employees Earn Google Certifications

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Jennifer Arce and Sara Cefalu, both Digital Marketing Analysts at Interactivity Marketing in Myrtle Beach, SC have obtained their Google AdWords certifications, bringing the total number of Google certified Interactivity Marketing employees to three (the most in the Myrtle Beach area).

It's great having our entire digital marketing staff Google Adwords Certified. - Gary Henderson

Jennifer Arce and Sara Cefalu, both Digital Marketing Analysts at Interactivity Marketing in Myrtle Beach, SC have obtained their Google AdWords certifications, bringing the total number of Google certified Interactivity Marketing employees to three (the most in the Myrtle Beach area). There are only a total of twelve Google certified agencies in the state of South Carolina. Interactivity Marketing has been a Google certified agency since early 2011.

To become Google AdWords certified, an individual must pass a fundamentals exam as well as a more strenuous advanced exam. “We’re very happy to announce Sara and Jennifer’s certifications. By adding two more Google certified staff members, we are strengthening our reputation as an outstanding digital marketing firm. Our clients are always pleased to know that their paid search efforts are being led by talented, educated, and certified employees,” said Interactivity Marketing president Gary Henderson.

To become a Google certified agency, the agency must have at least one Google AdWords certified individual and also must manage $10,000 (or more) in ad spend over the span of 90 days. In the last 90 days, Interactivity Marketing has spent $82,861.96 on paid search across all of its clients (including hotels, retail businesses, doctor’s offices, and online retailers) and has generated a return of $968,446.69. It should be noted, however, that goals for paid search marketing vary. Some businesses are concerned with making money from their paid search campaigns while others set goals such as raising brand awareness, generating leads, and disseminating information about their products or services.

About Interactivity Marketing

Headquartered in Myrtle Beach, South Carolina, Interactivity Marketing is a fully-integrated digital advertising and marketing agency that provides branding, print, web design and development, search engine and social media marketing, and marketing strategy services to clients across the nation. Regarded as one of the fastest growing digital agencies in the southeast, Interactivity Marketing continues to win business and break new ground by implementing quantifiable, measurable, and innovative creative marketing solutions and strategies for its clients.

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Hugh Garrett
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