New York, N.Y. (PRWEB) April 02, 2012
Boris Lakowski has joined Vivaldi Partners Group (http://www.vivaldipartners.com) as an Associate Partner. Lakowski, an expert on digital brand management, brings his experience in online marketing, interactive trends, e-commerce strategies, and social media coaching to Vivaldi Partners Group. He will be based in Germany, working closely with Vivaldi Partners Group partners Andrea Wolf and Dr. Markus Zinnbauer in Munich and partner Hartmut Heinrich in Hamburg and other partners globally.
“We are very excited to welcome Boris to Vivaldi Partners Group,” said Erich Joachimsthaler, founder and CEO of Vivaldi Partners Group. “Boris has a deep expertise in digital technologies as it relates to branding and innovation that will be a great addition to our firm and a benefit to our clients.”
Prior to joining Vivaldi Partners Group, Lakowski was founder and managing director of Sternsdorf Lakowski & Partner, the first strategy consultancy specializing in digital branding in Germany. Previously, he was managing director at Scholz& Volkmer, one of the world's most award-winning and leading interactive agencies. There, he created platforms for digital communications, digital business, digital CRM, and digital entertainment.
He has also consulted with well-known brands on their digital media, marketing, strategy and innovation efforts. His clients have included Fortune 500 companies in the consumer electronics, automobile, luxury goods, telecommunication, and FMCG sector.
Additionally, Lakowski teaches marketing, computer science, information and communication technology and social media at several German universities. He is also the head of online marketing and social media strategy at the German Dialog Academy (DDA) and a frequent speaker on marketing and all things digital. Lakowski studied media management at University of Wiesbaden.
About Vivaldi Partners Group
Vivaldi Partners Group (http://www.vivaldipartners.com) is the largest independent strategic consulting firm that helps clients unlock opportunities for growth and innovation through its expertise in strategy, innovation, marketing, and organization. Vivaldi Partners Group comprises of Vivaldi Partners, Fifth Season, and E-Edge. The global firm focuses on leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.