John Hambrick Joins Vivaldi Partners Group as Partner in Chicago

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Hambrick joins Mitch Duckler in the Windy City to focus on growing Vivaldi's client base.

Chicago is home to many great brands with rich histories of brand innovations and we are looking forward to expanding our presence there.

Vivaldi Partners Group (, a leading brand strategy and innovation consulting firm, has added brand expert John Hambrick to its executive team as partner. A longtime Chicago marketing executive, Hambrick joins senior partner Mitch Duckler in building out a Chicago presence for Vivaldi Partners Group, which has established itself as a partner for top brands of the world, such as Adidas, Coca-Cola, Estee Lauder, Marriot and others.

“I’m pleased to welcome John to Vivaldi Partners Group,” said Erich Joachimsthaler, founder and CEO of Vivaldi Partners Group. “We are excited to have him grow our Chicago office and bring his years of experience in brand strategy to our firm. Chicago is home to many great brands with rich histories of brand innovations and we are looking forward to expanding our presence there.”

Hambrick brings over 25 years of best-practice branding. Hambrick is an accomplished practitioner who has led strategy definition, validation, and market implementation for B2C and B2B businesses. Hambrick has worked on a diverse range of brands, including Sony,TAG Heuer, International Truck and Engine, Intertek, McDonald’s, Heinz, Miller Lite, Degree, and Marlboro among others.

Prior to joining Vivaldi Partners Group, Hambrick was founder and president of Brand.Powered, a branding practice specializing in brand strategy, brand designed experience, and branded content for social media. Previously, he was executive vice president at Bagby & Company where he led the transformation of a small design boutique into a brand marketing and communications agency with expertise in brand naming, identity systems, packaging, multi-media advertising, website design, and retail marketing programs. Hambrick has also served as Director of Marketing at Sony Electronics and held client leadership positions at full service advertising agencies, including DDB and Leo Burnett.

Hambrick has served as chairman/co-chair of the American Marketing Association’s national strategic conferences and currently heads the Speakers Bureau for the Heartland Mobile Council. He has spoken at The Conference Board and has won many awards, including five EFFIES for marketing effectiveness, and awards from the American Advertising Federation, the London International Awards, the Promotional Marketing Association and the Point of Purchase Advertising Institute.

Hambrick graduated from Syracuse University with a bachelor of science in Marketing.

About Vivaldi Partners Group
Vivaldi Partners Group ( is the largest independent strategic consulting firm that helps clients unlock opportunities for growth and innovation through its expertise in strategy, innovation, marketing, and organization. Vivaldi Partners Group comprises of Vivaldi Partners, Fifth Season, and E-Edge. The global firm focuses on leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.

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Laura Rich
Media Mentors for Vivaldi Partners
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