With more shoppers going online, businesses in Australia are also compelled to expand their services on the web. And those who made the move are experiencing the benefits of switching to online retail by putting up e-commerce or business websites.
Perth, Western Australia (PRWEB) April 02, 2012
Spanky Media, Australia’s leading custom website and WordPress developer, continue its efforts to provide the most extensive and high quality, affordable web design services to its clients. The company has an extensive portfolio where it shows top rated clients they had served and which became part of their quest to empower local businesses to compete on a larger scale.
The number of businesses in Australia that are extending their business operations on the web has certainly seen a significant increase over the past few years. With this recent trend, it is important for local businesses to keep up and offer easy navigation and user-friendly features on their website to help the business prosper. The integration of functional and customised features into a business website is therefore a must.
A recent survey in the Australian business industry conducted by the National Australia Bank further supports this idea, wherein it showed how domestic online sales grew by as much as 25% despite the fact that international companies further gained a whooping growth of almost 40%. Nonetheless, this continuous growth increase is promising enough for local online retailers in the country. Australia’s online retail sales index reached $10.5 billion for the year 2011, which provides a huge opportunity for Australian online businesses to take full advantage.
E-commerce website development is, thus, a hot item amongst Australian business owners. According to Alan Oster, chief economist at National Australia Bank, “There is no reason why this online channel wouldn’t continue growing at 20 per cent for quite some years yet.”
Oster further adds, “Retailers need to realize the way they had been interacting with their customers had changed.”
This trend is evident not only within the Australian retail and business industry. It is also felt across Europe and in some other parts of the world. Many in-store and local retailers are feeling a huge blow in their sales because consumers are switching to the internet for their shopping needs.
Greece, for instance, experienced an increase of 1.2% in terms of online retail, based on a study conducted by web giant Google. The data shown by National Australia Bank above is therefore only a testament to the fact that online shopping is currently the number one choice for consumers. With more shoppers going online, businesses in Australia are also compelled to expand their services on the web. And those who made the move are experiencing the benefits of switching to online retail by putting up e-commerce or business websites.
This is also supported by a recent study done by MasterCard Australia wherein the researchers revealed that “shoppers are rewarding local stores who invest in and update their online presence.” Furthermore, Andrew Cartwright of MasterCard Australia revealed that “presenting an innovative and fun experience is becoming a vital tactic for those wishing to gain a loyal customer base.”
Needless to say, there are plenty of opportunities waiting for local businesses in Australia that can expand their operation online and deliver useful websites for their target market.
Spanky Media is the leading custom WordPress development provider in Western Australia. They offer top-of-the-line custom website content management system, and mobile website development services among others. For more information, visit their website at http://spankymedia.com.au or call them at 1300 729 261.