Chino, CA (PRWEB) April 06, 2012
Fitness and Personal Trainer Marketing Millionaire Sam Bakhtiar would like to offer a special free gift to personal trainers and fitness professionals who text “SUPERTRAINER” to 77453. Not only that, but he is offering free advice to point fitness industry entrepreneurs in the right direction to earning greater profits and maximizing their time with more effective marketing strategies.
“Repeat after me: lead boxes are played out,” Sam Bakhtiar, CEO of Fit Concepts in Chino Hills, CA, says. “I see tons of so-called fitness marketing gurus advocating the use of lead boxes around the community. But I see even more trainers saying they tried this tactic by the letter only to find that it was actually a detriment to their business that lost them money!”
The problem with an outdated fitness marketing strategy like lead boxes is that the leads are already cold by the time a trainer goes to fetch them. Often, trainers forget about their boxes until months later – at which point, most prospects forgot they even filled out the card or have already found a different provider. Secondly, the handwriting is often illegible. Thirdly, more often than not, someone filled out fake information to play a practical joke on someone they know. That is not the definition of a qualified lead!
“In the Information Age, with so many more effective methods of drumming up quality, targeted leads, there is just no excuse to be stubbornly clinging to dinosaur-era tactics that simply do not work,” Sam says. “In my fitness marketing programs, I’ll give you a number of modern techniques that will boost your business by at least 25 percent at the very outset and double, if not triple, your business over the coming months.”
One of the fitness marketing strategies Sam Bakhtiar emphasizes is the importance of mobile marketing. With millions of mobile phones being used throughout the world, it makes sense that small business owners harness this effective medium. “The open-rate for a text message is just phenomenal,” Sam explains. “Once a customer voluntarily subscribes to your program, almost 100 percent of your messages will be successfully delivered to their phone in real-time. Redemption rates for coupons are way higher than traditional advertisers too.
To get started with mobile fitness marketing, Sam recommends creating a mobile version of one’s website. Next, fitness pros can work with a provider like ContactFormula.com to start a text message marketing program. It’s important that trainers remain respectful of client privacy by sending only messages with value. Personalizing some messages and thanking clients for their business is a great way to make them feel special – like part of the family.