Chino Hills, CA (PRWEB) April 07, 2012
This month, Google Engineer Matt Cutts announced that the company will be “leveling the playing field” with yet another algorithm change. This overhaul, which includes 40 individual tweaks, will primarily affect websites that are “over-optimized.” Cutts clarified that penalized sites will include those with “too many keywords on the page” and those with “way too many link exchanges.” So what does all this mean for boot camp marketing sites?
“Every Google change is aimed at the same end,” explains Boot Camp Marketing Expert Sam Bakhtiar, creator of http://www.super-trainer.com and the Fitness Concepts boot camp in Chino Hills, California. “They want to reward brands who produce high-quality content and penalize the useless spammers… it’s that simple.”
The Boot Camp Marketing Guru adds the following tips for fitness business owners looking to survive:
- Stop commenting up other people’s blogs with excessive links. Usually there is a place to include your link discreetly, which is okay – especially if the comment is well-thought and applicable. However, the days are ending where a person can just fill a comment with useless computer-psychobabble combined with an obtrusive, in-comment link.
- Diversify your links. Google will begin downgrading the value of links between similar businesses. So start by choosing to trade with companies that are not so closely related to your exact market. Think of complementary businesses that promote health and fitness that aren’t other boot camps or fitness studios.
- Chill out on the keywords. It’s okay to use a keyword, but it should not appear twenty times in one blog. Ideally, the keyword will come up no more than, say, five times. Alternate keywords and synonyms should be used to vary up the writing. The whole article should sound polished and organic.
- Find a worthwhile content producer. Nothing beats the usefulness of a great copywriter. Google rewards websites that churn out regular, fresh and relevant content. Find someone who has a pulse on the industry and who can write professional, error-free copy on a regular basis.
- Create an FAQ page. Google is looking to send people to pages that include keyword question phrases that people are typing into the search engine. So, for instance, if people want to know “What is fitness boot camp,” including that phrase on an FAQ page is a great way to gobble up that traffic.
- Write for people first, SEO second. At the end of the day, boot camp marketing should be less of a sales pitch and more about educating people about issues they care about. The information should be original, but verifiable, and should be free from spelling / grammatical errors.
For more guidance on how to create a boot camp and personal trainer marketing web presence that crushes the competition, visit Sam’s Super-Trainer website or feel free to contact him directly for customized business coaching.