Leaving Customers to their Own Devices: Be it Desktop, Tablet or Smart Phone the Message is Clear from Openreach

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Openreach, the BT Group business that’s responsible for the infrastructure that delivers data, broadband and voice services to homes and businesses throughout the UK, has launched a Customer News Centre. This state of the art online resource (much more than just a website) brings together news and information about the company and the communications industry, in one place, accessible via a whole range of devices.

Openreach, the BT Group business that’s responsible for the infrastructure that delivers data, broadband and voice services to homes and businesses throughout the UK, has launched a Customer News Centre. This state of the art online resource (much more than just a website) brings together news and information about the company and the communications industry, in one place, accessible via a whole range of devices.

With optimum accessibility in mind, Westhill, the agency chosen to plan, design and develop the News Centre, utilised responsive web design; this means that no matter what device is used to access it – whether desktop, tablet or smartphone – the content will automatically adjust to fit the screen.
While it’s been developed primarily to improve communication with customers, who will benefit from having a single point of reference for news and briefings, links to multimedia content and access to social media tools, it will also enable industry stakeholders, consumer groups, end users, government departments, local authorities and the media to keep up with what Openreach is doing.

The News Centre will reduce the number of information-based emails that Openreach needs to send to customers, and an app, currently in development, will make it even easier to access.

Openreach marketing director, Rob Lee said: “The Customer News Centre is a major undertaking for Openreach and was created following feedback from our customers and the OTA. It will enable us to communicate faster and in a more customer-focused way, and we’ll be using new mediums to get our messages across – so bringing our communications in line with the modern technologies that we provide.”

Westhill’s Terry Hermon said: “We’ve worked with Openreach for over five years, and have been involved in all sorts of projects, from e-marketing campaigns to corporate brochures, but the News Centre is really special. Our design and IT teams were key to its inception, and we hope our ongoing editorial role will help make the News Centre an indispensable tool for both customers and Openreach people alike.”

See the Customer News Centre at http://www.news-openreach.co.uk
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MEDIA CONTACT INFORMATION

Openreach
Tony Smith, 0780 302 9796, tony(dot)r(dot)smith(at)openreach(dot)co(dot)uk

Westhill Communications
Terry Hermon, +44 (0)20 7631 0274, terry(at)westhill(dot)co(dot)uk
Additional images are available

About Openreach
Openreach has around 33,000 people who install, support and maintain the wiring, fibres and connections which link tens of millions of homes and businesses in Britain to their communications providers' networks.
Openreach was created to give communications providers equal access to the infrastructure, which underpins the entire UK communications industry.
Openreach works to ensure that the tens of millions of people across the UK have reliable local access to go online, share information and make untold millions of calls.
For more information, please visit: http://www.openreach.co.uk

About Westhill Communications
Westhill is a multi-disciplined marcomms agency with dedicated web, print and editorial teams. Established in 1986, clients include BT, CPA Global, CTPA, I CAN, Department of Health, EdComs, the Global Survivors Network, GL Noble Denton, and Markel International.

For more information, please visit: http://www.westhill.co.uk

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Katy Davies

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