Footfall123 Sets its Sights on Saving the High Street

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New loyalty tool to help local businesses buck the downturn.

Since its launch at the end of last year Footfall123 has been pulling consumers back into local shops in waves by giving small businesses the weapons they need to fight back and save the High Streets that we all love. Footfall123’s online loyalty and marketing platform has already seen impressive results helping its clients to buck the downward trend by increasing their revenues and improving customer retention.

As consumers are getting more cost conscious and large retailers are wielding more sophisticated loyalty and offer systems it is getting harder for small local retailers to compete. The consequence of this is that we are seeing more and more local businesses being forced to close down, leaving space only for the large chains or worse still for “To Let” signs on our High Streets.

The team at Footfall123 decided to do something about this. They took a technology system that had been built over a period of 5 years and used by the likes of Starbucks, Ford motorcars and even Barcelona Football Club and packaged it into a simple and low cost tool that any High Street business can use.

“Local businesses need to be given the tools that the big guys have in order to properly compete. Many of them have great products and give great service...if only consumers knew about the awesome offer that is available on their local High Street” said Ben Chesser, founder of Footfall123.

Footfall123 is a loyalty platform for the High Street that helps businesses create and track their own marketing and loyalty programs in a single, easy-to-use interface. High street businesses can track their customers, send them news and offers, see the results as they happen. Footfall123 also provides services to develop loyalty cards, create marketing materials, and provides advice on improving their client’s marketing- but always by giving businesses the tools they need to do it themselves.

“Independents and small businesses can’t compete on range or price so they need to focus on what they do best; that is to know their customers, to reward their regulars and to build strong relationships with their local community. Make customers feel they are important to you and you will be important to them! ...it’s all about relationships” says Ben.

In the last 6 months Footfall123 has been used by over 150 High Street businesses with many seeing £5,000 or more in additional revenue per month. Footfall123 has made a special effort to team up with local trade associations and Business Improvement Districts working together with retailers to understand their needs. So far clients include some of the fastest growing success stories on our High Streets such as Byron Hamburgers, Chilango, Abokado, alongside smaller local businesses such as The Crooked Well, The You Clinic, Lucy in Disguise, Queens Ice & Bowl and many, many more.

“There’s no reason any more that sophisticated marketing should be exclusively for huge retailers. We are on a mission to put these tools into the hands of every business owner out there that’s got a great product and wants to shout it from the rooftops” claims Ben.

Let’s see just how successful they can be in 2012.

For further information on Footfall123 visit: http://www.footfall123.com

About Footfall123
Footfall123 is the all-in-one loyalty platform for the high street. Combining email & mobile marketing, social media, loyalty programs and daily deals into a single, easy-to-use system. Clients can easily capture and manage their customer base, promote offers across all marketing channels and measures the results in-store, in real-time with no IT integration.

Footfall123 works with some of the fastest growing restaurant chains in the UK, including Byron, Chilango, Abokado and Wildwood. Committed to supporting the local high street, Footfall123 works with Business Improvement Districts across London such as Heart of London, Team London Bridge and In SW1.

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David Halliwell
Footfall123
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